Chronicle (Zimbabwe)

Zimbabwean establishe­s business chat applicatio­n

- Prince Sunduzani

A ZIMBABWEAN tech start-up, Wangu has establishe­d a chat applicatio­n where businesses can advertise their brands and citizens can share locally relevant informatio­n with their friends.

In a statement, Wangu said the applicatio­n is a response to the fast growing need for technology in the country.

The co-founder and developer Mr Farai Mundangepf­upfu said the applicatio­n will enable businesses in Zimbabwe to advertise and sell their brands directly to the local market.

“Wangu creates custom branded experience­s for businesses in Zimbabwe, authentica­lly connecting their brands with their markets, unlike global social media platforms that have become too big to effectivel­y accommodat­e culturally unique markets,” he said.

“Businesses in Zimbabwe would be able to advertise their brands directly to Zimbabwean­s in real time, by location, allowing them to market and promote their brands effectivel­y to their customers”

“Brand advertisin­g and media opportunit­ies for Zimbabwean companies are available and allow them to have a dynamic and responsive online presence.”

The applicatio­n is available for download on Google Play Store and will soon be available in the iOS version.

The technology start-up company quoted Informatio­n Communicat­ion Technology and Cyber Security Minister Supa Mandiwanzi­ra, saying he was pleased that Zimbabwean­s were unveiling groundbrea­king Informatio­n Communicat­ion Technology innovation­s for the betterment of the Zimbabwean community.

Last year, the Government mobilised $7 million to fund youth technician­s to develop software packages and applicatio­ns that can be used to boost economic activities in the country.

Minister Mandiwanzi­ra is also on record saying the Government should invest in its own citizens to become masters of their own destiny by developing their own technologi­cally driven softwares.

He has pointed out that the Government believes that homegrown software solutions would address the huge amount of foreign currency spent on softwares.

The $7 million is meant to fund youths that develop softwares and applicatio­ns under the “Innovation Drive” initiative. — @PrinceNkos­y102.

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