Chronicle (Zimbabwe)

PATIENCE DOESN’T PAY Is it commercial arrogance or plain ignorance?

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like never. Laggards on the market are just unreliable as competitio­n will have kicked in and don’t give assured market unlike the first adopters of products/service. If you pioneer you are assured of major profits unless you can copy and surpass pioneers’ prowess on a product/service.

Adapt or die mantra Those that don’t adapt become yester year stories and memories and lose relevance on the business arena. Change or die. It’s a hard knock life we are presently in. Whether it’s commercial arrogance or plain ignorance it will kill you. So adapting is mother of all necessitie­s.

Early bird vs fat worm. These are wise words to virgin markets. You come onto the market first you will get business by virtue of your monopoly. Who doesn’t love the easy profits associated with monopolies and oligopolie­s? Remember the African saying “Late comers eat bones”?

Samsung vs Apple This cutthroat business has seen aggressive, unethical manoeuvres in trying to protect their market through research and developmen­t. The competitio­n of these two is about giving the latest market friendly gadgets/services to the market. The one who blinks will be considered irrelevant. Given this technology market is very lucrative at the moment these two will go at each for a while with each investing a lot in research in order to outcompete the other on latest gadgets that capture the markets imaginatio­n.

Nokia vs others Nokia and Blackberry became dinosaurs after having dominated the phone business for a while. They remained in the Stone Age and were rendered irrelevant. They enjoyed the profits and relaxed patiently and overnight found they didn’t have the market. In the same vein we talk about the Kodak story. They delayed implementi­ng necessary changes and they lost the market. Back home PTC couldn’t move in quickly and they have been found wanting on the market despite enjoying yester-year monopoly. You snooze you lose.

Merlin vs pampers Obsolete machinery against cutting edge technology was the undoing here. While the market was loving the sexier pampers Merlin obsessed with napkins and it caused business headaches for the once dominate and market leader called Merlin. Catching up with the market trends became costly and at a slower pace thus viability challenges ensued and remedying is huge capital outlay.

ZUPCO vs kombis There was once ZUPCO but we all know what happened when kombis where introduced. A once reliable and religiousl­y frequented ZUPCO transport system was left to lick its wounds because it couldn’t adopt what the passengers were yearning for, small reliable, convenient and time conscious system, even though kombis were illegally operating in the first years.

Kombis vs Honda Fits

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