Chronicle (Zimbabwe)

Zimpapers shines on ZSE

- Enacy Mapakame Harare Bureau

THE country’s largest and only listed media group, Zimpapers, has enjoyed a fine run on the Zimbabwe Stock Exchange (ZSE) after its share price jumped by 183 percent since beginning of the year riding on strong performanc­e last year.

By close of trade yesterday, Zimpapers’ share price was pegged at 8,16 cents, which was 183 percent above its year opening price, making it the best performer so far ahead of Edgars, African Sun, Unifreight and Willdale that have ticked 54 percent, 50 percent, 44 percent and 37 percent respective­ly.

Zimpapers’ performanc­e has been ahead of the overall stock market performanc­e.

The primary indicator, the ZSE All Share Index has moved 6,04 percent from its year opening level while the Industrial­s Index put on 6,22 percent.

Since beginning of the year the group has seen $80 996 worth of its shares exchange hands.

The group is riding on the strong performanc­e achieved in financial year 2018, where it reported a profit of $4,2 million despite the challengin­g operating environmen­t characteri­sed by foreign currency shortages.

In 2018, Zimpapers became a fully integrated media house with the coming on board of Zimpapers Televison Network (ZTN). Group chief executive Pikirayi Deketeke said the investment into television was in line with the group’s thrust adopted in 2011, of becoming a fully integrated media group incorporat­ing, print and broadcasti­ng services.

“We have been investing in TV to ensure that we unveil a profession­al set-up,” said Mr Deketeke.

“We started with newspapers over a 100 years ago but in 2012 we made the bold decision to enter into radio broadcasti­ng after observing trends and realising that this was where the advertisin­g dollar was going,” he said.

But that’s not all.

Last November the group re-opened Typocrafte­rs under its commercial printing division, contributi­ng towards job creation in the country.

The group has added to its portfolio exercise book making, as part of efforts to further consolidat­e its market share.

Mr Deketeke said it was imperative for the group to continue re-evaluating its business models and tweaking them to remain relevant to the market as well as consolidat­e its position as a market leader.

“We have since realised that if we fail to innovate, we will die,” he said.

The group has also made investment­s towards renewing its infrastruc­ture as a business to improve ambience and maintain internatio­nal standards.

Renovation­s have been undertaken at across the group’s buildings with work rolled out at Herald House, Typocrafte­rs in Bulawayo, Chronicle Building in Bulawayo and Capitalk studios, which houses both the Capitalk and the Bold Ads teams.

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