ZIM AT IMEX FRANKFURT

ZIMBABWE has been exhibiting at the 2023 edition of IMEX Frankfurt, which got underway at the Messe Frankfurt Convention Centre in Germany on Monday, and will end today.

IMEX is where the global business family comes together for four days every year. The showcase attracts more than 3 000 meeting planners who meet with over 2,500 suppliers drawn from around the world.

The expo provides a platform for large businesses and SMEs, including entrepreneurs and start-ups, to explore vast prospects that motivate cooperation and connection with international brands.

Through the establishment of strategic partnerships with global meetings, incentives, conferences and exhibitions (MICE) players, Zimbabwe will find new ways to distribute and do business within the country.

“This is an ideal opportunity to see hundreds of new brands, products, technologies and equipment and make strategic contacts,” said Mr Givemore Chidzidzi, Chief Operating Officer of the Zimbabwe Tourism Authority.

“IMEX presents a platform for the introduction of new products, most of which will not have been seen here before, so there is a great opportunity for people to build their businesses with new partners, suppliers, and technologies.

“The four-day trade event presents hundreds of new business opportunities to the Zimbabwean MICE sector.”

IMEX Frankfurt is showing a host of suppliers within the global MICE sectors, including destinations, DMCs, hotels, service providers, culinary suppliers, Eventing Associations and Event Management Services.

IMEX also presents a rich expert education programme which is suited to build capacity in MICE events hosting.

The programme includes looking at insights to explore the latest event trends, data, research and technologies.

A Zimbabwe delegation, made up of officials from the Ministry of Environment, Climate. Tourism and Hospitality Industry and ZTA, is attending the show.

A Policy Forum was held on the sidelines of the exhibition and attracted delegates from over 30 countries to discuss post COVID-19 recovery for the business events sector under the theme “Uncomfortable Conversations and Unexpected Solutions.”

Promotion of MICE tourism is part of National Tourism Recovery and Growth Strategy as the country implements the National Development Strategy 1 with the set objective of attaining a five-billion-dollar tourism economy by 2025.