PSL TO UNVEIL SPONSORSHIP DEAL
THE Premier Soccer League are set to unveil a fresh sponsorship deal with Delta Beverages, amid expectations the league will be offered an improved package by their traditional sponsors.
The signing ceremony will be held in Harare on Thursday.
Delta Beverages have been sponsoring the top-flight league through their Castle Lager brand since 2011.
They also launched the Chibuku Super Cup, an 18-team knockout tournament in 2014.
Delta Beverages injected at least US$1.2 million per season into the PSL, in a three-year deal that was unveiled in 2021.
Speculation over the future of the marriage between the PSL and Delta Beverages has been rife, since the expiry of their last deal at the end of the 2023 season.
But a source close to the proceedings at the PSL revealed that Delta Beverages will extend their relationship with the topflight league and the beverage giant will also increase their package.
In the last deal, the Delta Beverages forked out US$1.2 million per season, which covered three competitions, the Castle Lager Premier League, the Chibuku Super Cup and the Castle Challenge Cup.
The league was sponsored to the tune of US$700,000 and the Premier Soccer League got US$375,000 for the Chibuku Super Cup.
A further US$55,000 was set aside for the Castle Challenge Cup which features the league champions and the Chibuku Super Cup winners.
Premier Soccer League spokesperson Kudzai Bare didn’t want to give away too much when Zimpapers Sport contacted her yesterday.
“I do not want to pre-empt anything, we can only comment after the event,” said Bare.
The 2024 Castle Lager Premier Soccer league is expected to get underway on March 2.