How to get the best out of social media in marketing

IT is encouraging that most organisations have gone digital and are now embracing social media to push their businesses.

But are the companies using social media the right way since its inception? The answer is no.

“People do not have the discipline not to sell or promote, hence social media use is declining,” digital marketing guru Gary Vee said at a summit in Brazil in 2019.

With social media, everyone is now capable of doing their own marketing, but with the intent to sell and promote.

With the mindset to sell and promote, things that fall out of the picture are the value and branding of the products and services which are achieved through content marketing and branding.

Although it sounds archaic, content marketing produces a creative, memorable impact on a business which then takes the brand to a higher level.

It is a smart technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action.

The most important thing is for a business to get recognition and for it to become known to the customers.

It is important to generate future business and to create an established brand which brings value and more appealing leverage in the industry.

A brand always finds it easy to build up from referrals and is capable of getting a positive impression among customers.

With a brand that is wellcrafted and built, a company is capable of producing a stable organic traffic since there will be less competition.

It is easy to get the brand out there through the use of content, but it is hard to generate the right content that has more power to inform.

The first step is to revisit the marketing strategy and identify which content is right for which platforms from social media content, infographics, blogs, podcast, videos or even advertisement content and that way, the company can put all social network platforms to work the way they are supposed to and that is to inform.