WestProp takes marketing road trip to the US
LIFESTYLE property development company, WestProp Holdings Limited, is embarking on an investment drive buoyed by a loyal diaspora customer base. The first leg of the trip is the trip to the United States and the end of the month.
Dubbed Unleash investment potential: Explore Zimbabwe’s Real Estate at our US Diaspora Dinner, the event is billed to be a sold-out symposium as inquiries have started pouring in with potential customers asking for “tailor made” opportunities.
The February 28 event will be held at Sofitel Washington DC Lafayette, Paris Ballroom.
WestProp CEO Ken Sharpe will headline the marketing drive as the company prepares to extend the road trips to other diaspora markets.
Zimbabwe’s representative to the US ambassador Tadeous Chifamba whose office is assisting the marketing drive will attend the event so is the chair of the American Chamber of Commerce in Zimbabwe J W Oliver who will deliver insights into business success in Africa.
The first trip targets Zimbabweans living in the United States and Canada but will be livestreamed to benefit other Zimbabweans and interested international investors “who want to grow their money with WestProp”, Sharpe said.
He said the road trips were part of marketing destination Zimbabwe aimed at showcasing the “huge investment opportunities that exist locally”.
WestProp Holdings board chairperson Michael Louis gave the hint last year when he committed to marketing the real estate and other business opportunities abound in Zimbabwe.
Sharpe says the showcase would help to answer the many questions Zimbabweans in the diaspora have with regards to opportunities back home, adding that attendees would enjoy the testimonies of those that have already invested with WestProp.
Chief marketing and sales officer Marilyn Mosha will showcase the many investment opportunities at WestProp, while facilitating product offer forms.
The company’s portfolio includes Pomona City dubbed City within a City, Millennium City that comprises Pokugara, Millennium Heights, Mall of Zimbabwe, Wetland Park and office complexes, and the soon to be unveiled Hills Luxury Golf Estate that will have a PGA standard golf course, retirement home, medical facility, tennis and swimming academies, branded homes and a five-star branded hotel.