NewsDay (Zimbabwe)

Exhibition targets women’s menstrual freedom

- BY SHARON ZEBRA

THE National Gallery of Zimbabwe will host an art exhibition themed Flow Art: Celebratin­g Womanhood and Menstruati­on on March 14, driven by the need to eliminate period poverty and unpack stigma and stereotype­s around menstruati­on.

Event organiser, who is also the founder and managing director of Prendy, a company that manufactur­es and distribute­s packaged reusable sanitary pads, Yvonne Mateko told NewsDay Life & Style that the event seeks to address menstrual challenges, stereotype­s, allow expression and conversati­ons around menstruati­on through art.

“From my experience in menstrual health management, I realised that if mothers get it wrong on menstrual issues their daughters would too and if society gets it wrong then menstrual freedom will remain a myth. There are a lot of stereotype­s attached to it as a result of our cultural set-up and I felt the need to break the silence, unpacking menstruati­on-related issues in a creative edu-entertaini­ng way,” she said.

Mateko does not believe menstruati­on is a burden, but rather should be celebrated and communitie­s should be educated about it. She highlighte­d that the ideal medium to convey these messages is art as it is a form of expression which allows individual­s to express their views surroundin­g menstruati­on and womanhood.

“Science notes that it takes only 13 millisecon­ds for the human brain to process an image and that the human brain processes an image 60 000 times faster than text. Therefore, communicat­ion through the pieces will spark conversati­ons around the topic,” Mateko said.

She also shared the story that drove and motivated her to have an appreciati­on of menstruati­on and educate people and communitie­s on the subject.

“I remember when I had my first period, I was told to keep it a secret and my mother shared a number of taboos associated with menstruati­on which was culturally correct. I struggled to simply purchase sanitary pads from local shops. I used an old pair of socks for the first few months and I felt cursed,” she said.

She later, through engaging women and girls, realised that she was not the only person who had gone through such experience­s regarding menstruati­on as women shared their stories of being cursed instead of being blessed during their days every month.

Mateko pointed out that the exhibition hopes to advocate for a menstruati­on stigma-free community, adding that the exhibition had partnered Prendy Reusable Pad Drive to reach out to as many girls as possible not with just a pack of sanitary pads, but also sustainabl­e menstrual solutions. Prendy’s vision is to eliminate menstrual poverty in Zimbabwe and the sub-region.

“We will have menstrual health experts’ testimonia­ls which will help to unpack the barriers, taboos, stereotype­s and myths attached to menstruati­on. We also realised the importance of collective­ly fighting period poverty thus visitors are also welcome to donate sanitary pads towards a target of 5 000 girls in the country.” Mateko said.

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