NewsDay (Zimbabwe)

Zim, Japan unveil Osaka Expo 2025 logo

- BY BLESSED NDLOVU

THE government­s of Zimbabwe and Japan have unveiled a new logo to be used by ZimTrade at the Osaka Expo 2025 to facilitate trade relations between the two countries.

Zimbabwe will participat­e at the expo under the theme Beyond Limit.

Speaking during the unveiling event last week, Foreign Affairs and Internatio­nal Trade minister Fredrick Shava said the logo was a symbol of “our collective strength and boundless potential”.

He said: “It is, indeed, my distinct honour to walk with you on this journey of celebratio­n and pride, which heralds a milestone event that will resonate far beyond this particular moment.

“And today (Thursday), we unveil not just a logo, but also a beacon of hope, a testament to our resilience, and a running flag for a brighter future that is consistent with our national Vision 2030.

“(Yet) its vibrant colours, bold design, serve as a constant reminder of our nation's resilience, our nation's innovation, our nation's inclusivit­y, and boundless potential. Together, let us embrace the opportunit­ies that lie ahead and unite in our commitment to go beyond the limit and shape a future filled with prosperity, unity and hope.”

He said the upgrading of the logo was the beginning of an extraordin­ary journey, which should be embraced by the generation­s to come.

Permanent secretary in the Informatio­n ministry, Ndavaningi Mangwana said the logo represente­d Zimbabwe.

“It is a logo which even if you don't see where it's written Zimbabwe, you will know that it's a Zimbabwean logo. That logo speaks to our culture. It speaks of our traditions. It speaks of our identity as a people,” Mangwana said.

Japan ambassador to Zimbabwe Yamanaka Shinichi noted that the Osaka 2025 Expo is a great platform for Zimbabwe to showcase its economic business and tourism potential to the world.

“It will be a great platform for Zimbabwe to showcase its economic, business and tourism potential to the world. As regards sharing ideas, showcasing solutions and forging new partnershi­ps,” he said.

[It is a scene of designing future society of our lives. It is also the opportunit­y to contribute to the collective dialogue of time and shaping a better future for all. It will be another great opportunit­y for Zimbabwe to attract investors. Let us work with optimism and enthusiasm to be successful in participat­ion where Zimbabwe’s pavilion will shine on the world stage. ”

ZimTrade CEO Alan Majuru described the logo as a representa­tion of Zimbabwe’s culture, adding that it would be used to showcase the country’s diversity.

“This is a stage where we like to share our experience­s, tell our story, our goal is to make sure that people who visit our pavilion will have an experience that they will not forget about our culture and opportunit­ies that are there in Zimbabwe,” Majuru said.

The winner of the competitio­n to design the logo was Simangalis­o Sibanda, who won a trip to Japan with all expenses paid.

According to Mangwana, about 189 participan­ts submitted their works and Sibanda emerged the winner and Nicole Njanjari was the runner up.

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