Bond notes, a lesson to companies on PR

THE impending introduction of bond notes will live in history as one of the issues that showed that companies and Government in general need to up their public relations so that they effectively sell their policies.

With social media, public relations has become so critical because while some prefer to wait, social media will have taken over the dissemination of information and in most cases it will be incorrect information being spread.

There have been a lot of lies, half-truths and some truths as well which have circulated through social media about bond notes and this is a lesson to the central bank that it should have done more in information dissemination to ensure that people understand the product. This is probably the greatest challenge of public relations and must serve as a lesson even to private companies on the need to strengthen their information handling.

Meanwhile, the Industrial Index shed 3.05 points (3,06 percent) to close the week on Friday at 96.51 points as Delta further lost $0,0458 to close at $0,5572.

Other losers included Econet, CBZ, OK Zimbabwe and Innscor which moved $0,0005, $0,0100, $0,005 and $0,0198 down to $0,2300, $0,1000, $0,0300 and $0,1802 respectively.

On the upside, Padenga surged $0,0006 to close at $0,0756, Old Mutual added $0,0164 to trade at $2,2677 and FBC Holdings added $0,0004 to $0,0644.

Week on week the Industrial Index shed 7.79 points (7,47 percent). The Mining Index was flat at 26.24 points. Bindura, Falgold, Hwange and RioZim remained unchanged on previous price levels at $0,0120, $0,0050, $0,0300 and $0,1700 in that order.

Week on week the Mining Index added 0.47 points (1,82 percent).