Corporate 24 makes history
HOSPITAL group, Corporate 24 has become the first health institution to be honoured by Super Brand for being the most improved brand in the country.
Corporate 24 scooped the prize for being the third most improved brand at an awards ceremony held recently.
The winner of the category was Zuva Petroleum which invested more than $20 million in refurbishing its service stations around the country.
Super Brand is an international concept that aims to identify brands that are performing above and beyond others within the market and identifies and pays tribute to such trademarks by recognising, rewarding and reinforcing them.
On the consumer’s side, it aims at giving ordinary customers an insight into the significant brands that touch their lives.
Corporate 24 chief executive officer Dr Mike Joka described the recognition as a landmark as it was a first for an organisation in the health care sector to be honoured among other top brands in other economic sectors since the concept was adopted in the country in 2009.
“Our being pitched as a brand means that our brand as Corporate 24 is resonating well with the market and this is an accomplishment because you have a sector which has no category in Super Brands, only health insurance is recognised, but now a player in that sector is being recognised together with other top brands which cut across all sectors,” said Dr Joka.
He said Corporate 24 has grown beyond the health care sector as evidenced by the various accolades it has received since it started operations.
It has scooped the service excellence and mega project management awards among other business accolades.
“For four years running, our company has been winning service excellence awards for customer service excellence. The issue is about being up there and consistently maintaining that service, the test is not for you to do it once but whether you can repeat the success, which is what makes great people great. If you can repeatedly do it, that is what a leading brand does, not a once off kind of thing,” he said.
The hospital group has been nominated by a committee of the Chartered Institute of Project Managers (CIPM) for the 2016 industrial project development award category in recognition of its business expansion project in Bulawayo.
“Corporate 24 was selected because it demonstrated business excellence in support of various facets of our economy including employment creation, infrastructural development and construction that corresponded to national objectives and supported balanced economic development in the health sector,” reads part of the letter from CIPM.