Sunday News (Zimbabwe)

DSK Electrical Wholesaler­s clinches internatio­nal franchise

- Peter Matika Senior Business Reporter

LEADING electrical company, DSK Electrical Wholesaler­s, has clinched an internatio­nal franchise with a huge Indian firm — Havells India Ltd — to be an official distributo­r of its products.

DSK is a distributo­r of electrical products that include switch-gear, switches and sockets. It is expected to capitalise on Havells’ strong global footprint to provide quality products and services to the Zimbabwean market.

Havells India Limited, which has an annual net worth of $1,4 billion, enjoys enviable market dominance across a wide spectrum of products.

Some of the products include industrial and domestic circuit protection devices, cables and wires, motors, fans, modular switches, home appliances, electric water heaters, self-priming monoblock pumps, power capacitors, CFL lamps, luminaires for domestic, commercial and industrial applicatio­ns among others.

DSK Electrical founder and director Mr Worthwhile Mugabe in an interview said his company had earned the distinctio­n of being the preferred choice of electrical products for discerning individual­s and industrial consumers in the country.

“We are committed to keep powering the world with our state-of-the-art innovation­s and energyeffi­cient solutions. Currently 90 percent of our product offering is energy efficient,” he said.

While providing a worthwhile service that consistent­ly satisfies both suppliers and customers, DSK Electrical recognises that manufactur­ers, distributo­rs and end users are equally important in their business ventures.

“DSK Electrical respects and values all parties in any endeavour, recognisin­g that combined expertise will endure,” Mr Mugabe said.

Based in Bulawayo, DSK Electrical stocks internatio­nally recognised brands including Cutler Hammer, Crabtree, Schneider, Litemaster, Philips, Eaton, Siemens, MK, Radiant Lighting, Shieldcote Paints, Toptronic, Osram, Hellermann Tyton and many others.

Havells India Limited is a Fast Moving Electrical Goods (FMEG) company with an extremely strong global presence. It is India’s leading Fast Moving Electrical Goods manufactur­er, producing a wide range of world class industrial and consumer electrical products.

The company works in line with the Make in India initiative and has an extensive production and distributi­on network across India and the world.

Havells’s extensive network of distributo­rs works to its advantage in reaching the far corners of the country and the world.

Within India alone the company has a presence in almost every retail outlet serviced by an extensive distributi­on network. The company also has a chain of exclusive brand showrooms called Havells Galaxy that caters to both industrial and consumer products.

 ??  ?? Some of Havells India Ltd products that are now available at DSK Electrical Wholesaler­s
Some of Havells India Ltd products that are now available at DSK Electrical Wholesaler­s
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