Bulawayo audiences: Who can claim to know them?
There are several reasons why people didn’t turn up. The main reason being centred on lack of cash. The second reason is that the show was not properly advertised — the only attempt at advertising was a poster via social media being pushed by one person. (How come artistes billed to perform on that night never pushed the show on their platforms?). Things being normal ZBCtv could have made a lot of noise on all their platforms — television and all the radio stations. But unfortunately, that did not happen. If it did many of us missed it.
Bulawayo has seen more “flops” than successes. There are many reasons given by people in this city about the many flops and these range from poor quality of products, lack of publicity, lack of timing, disorganisation, and lack of relevance. The list is too long. But it is not always about the mentioned reasons. Bulawayo audiences are just difficult to put in a box. No one can claim to know or understand them better.
Perhaps this calls for a focused audience building programme. Obviously this cannot be achieved by one person, one or one organisation — but by us coming together. Audience calls for unity of purpose and commitment by all those that serious interest in the growth Like many people have said, an audience is not an event. process. A process that time, is painful, and will of investment. The time to group all of building serious have of art. growing It is a will take need a lot start that process is now. It seems like the City Hall Car Park is now the venue of choice for big musical shows. The next show to look forward to is on the 1st of September featuring Babes Wodumo, Sandra Ndebele, Andy Muridzo and Madlela Skhobokhobo.