Byo City FC goes dig­i­tal

Sunday News (Zimbabwe) - - Sport - Al­lan Foti Sports Cor­re­spon­dent

BU­L­AWAYO City Foot­ball Club is mov­ing to­wards dig­i­tal­i­sa­tion af­ter un­veil­ing plans to in­crease their on­line vis­i­bil­ity.

Speak­ing to Sun­day News Sport, the Cas­tle Pre­mier­ship club’s chair­man, Jerry Sibanda said they were in the process of de­sign­ing the club’s web­site and es­tab­lish so­cial me­dia plat­forms in ef­forts to in­crease their mar­ket value and also pro­vide an ever present com­mu­ni­ca­tions net­work with both sup­port­ers and part­ners.

Sibanda said the club’s ex­ec­u­tive re­solved to en­gage a web de­signer and de­vel­op­ment in­di­vid­ual whose man­date will be to es­tab­lish and man­age their on­line pres­ence.

“We met as an ex­ec­u­tive and re­solved to en­gage some­one to de­sign and man­age our web­site with the view of in­creas­ing our on­line pres­ence as well as to in­tro­duce new chan­nels of com­mu­ni­ca­tion with our sup­port­ers and part­ners,” Sibanda told Sun­day News Sport.

He said the de­ci­sion to join the grow­ing trend by pro­fes­sional foot­ball clubs would help the club mar­ket it­self and its play­ers to a larger mar­ket.

“We un­der­stand the need to sell our­selves as a club and our play­ers to the global vil­lage at large to en­sure growth of both the club and the in­di­vid­ual play­ers who catch the at­ten­tion of big­ger clubs,” he said.

“In to­day’s world, a vi­brant on­line pres­ence is key to de­vel­op­ment and com­mu­ni­ca­tion. It has be­come the most ef­fec­tive way to com­mu­ni­cate lat­est news and im­por­tant in­for­ma­tion to all our stake­hold­ers,” the Amakhosi chair­man added.

The on­line pres­ence will also seek to show­case both their pro­fes­sional play­ers as well as their ju­niors.

e club is look­ing at es­tab­lish­ing Instagram, Vimeo, Snaptchat and other so­cial me­dia plat­forms to aug­ment the new web­site as well as its ex­ist­ing Face­book and Twit­ter ac­counts. Sibanda said play­ers and em­ploy­ees will be ex­pected to play a re­spon­si­ble role on the club’s so­cial me­dia plat­forms.

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