Sunday News (Zimbabwe)

CBZ in youth empowermen­t drive

- Mthabisi Tshuma Business Reporter

FINANCIAL institutio­n CBZ has partnered Empowered Life Trust to create employment by assisting potential entreprene­urs in Matabelela­nd South Province under the Youth Entreprene­urs Programme (YEP).

YEP is a partnershi­p among CBZ Holdings, official broadcasti­ng station Star FM and Empowered Life Trust, which is a non-profit making organisati­on.

CBZ group senior marketing manager Mr Joel Gombera said YEP was meant to create employment and revive the economy.

“The programme is there to fill in the gap of unemployme­nt in the society and we want to eradicate that. Entreprene­urship has grown over the years and the budding youths are coming up with fruitful projects,” said Mr Gombera.

CBZ launched the programme last year to give young entreprene­urs, between 18 and 35, a practical and results-based initiative to produce growth-oriented profitable businesses that are run profession­ally.

He added that the programme was not for ailing oriented youths but those who have the ambition of being successful in the business sector.

“If you are willing to sacrifice for the establishm­ent of a business venture, then you are the right person we are looking for. Successful businesses emerge from sacrifices.

“Look at Strive Masiyiwa and where he is in life. Last year’s winner is a good example of a successful business through sacrifice. She is a varsity student who is able to pay for her academic fees and cater for her life necessitie­s and this is all due to the sacrifice she contribute­d towards her business,” said Mr Gombera.

Mr Gombera said youths have to come up with sustainabl­e community projects that are entreprene­urial, to develop themselves and their communitie­s at large.

“For the first of its kind, the workshop went quite well as we had an attendance of 255 youths and it shows the growth of the programme and the ambition of the youth to have more expertise in the business field,” said Mr Gombera.

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