CBZ in youth em­pow­er­ment drive

Sunday News (Zimbabwe) - - Business News - Mthabisi Tshuma Business Re­porter

FI­NAN­CIAL in­sti­tu­tion CBZ has part­nered Em­pow­ered Life Trust to cre­ate em­ploy­ment by as­sist­ing po­ten­tial en­trepreneurs in Mata­bele­land South Prov­ince un­der the Youth En­trepreneurs Pro­gramme (YEP).

YEP is a part­ner­ship among CBZ Hold­ings, of­fi­cial broad­cast­ing sta­tion Star FM and Em­pow­ered Life Trust, which is a non-profit mak­ing or­gan­i­sa­tion.

CBZ group se­nior mar­ket­ing man­ager Mr Joel Gombera said YEP was meant to cre­ate em­ploy­ment and re­vive the econ­omy.

“The pro­gramme is there to fill in the gap of un­em­ploy­ment in the so­ci­ety and we want to erad­i­cate that. En­trepreneur­ship has grown over the years and the bud­ding youths are com­ing up with fruit­ful projects,” said Mr Gombera.

CBZ launched the pro­gramme last year to give young en­trepreneurs, be­tween 18 and 35, a prac­ti­cal and re­sults-based ini­tia­tive to pro­duce growth-ori­ented prof­itable busi­nesses that are run pro­fes­sion­ally.

He added that the pro­gramme was not for ail­ing ori­ented youths but those who have the am­bi­tion of be­ing suc­cess­ful in the business sec­tor.

“If you are will­ing to sac­ri­fice for the es­tab­lish­ment of a business ven­ture, then you are the right per­son we are look­ing for. Suc­cess­ful busi­nesses emerge from sac­ri­fices.

“Look at Strive Masiyiwa and where he is in life. Last year’s win­ner is a good ex­am­ple of a suc­cess­ful business through sac­ri­fice. She is a var­sity stu­dent who is able to pay for her aca­demic fees and cater for her life ne­ces­si­ties and this is all due to the sac­ri­fice she con­trib­uted to­wards her business,” said Mr Gombera.

Mr Gombera said youths have to come up with sus­tain­able com­mu­nity projects that are en­tre­pre­neur­ial, to de­velop them­selves and their com­mu­ni­ties at large.

“For the first of its kind, the work­shop went quite well as we had an at­ten­dance of 255 youths and it shows the growth of the pro­gramme and the am­bi­tion of the youth to have more ex­per­tise in the business field,” said Mr Gombera.

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