Mar­i­juana beer hits mar­ket

Sunday News (Zimbabwe) - - Front Page -

SOUTH Africa has got its first taste of cannabis beer, thanks to a Dur­ban brew­ery called Poi­son City.

Last month, the Con­sti­tu­tional Court of South Africa, headed by Deputy Chief Jus­tice, Ray­mond Zondo, de­crim­i­nalised the pri­vate per­sonal use of mar­i­juana. This ground-break­ing ver­dict left many South Africans on a high, op­ti­mistic about the pos­si­bil­i­ties of fu­ture fi­nan­cial en­deav­ours.

And while the sale of mar­i­juana is still wholly pro­hib­ited by law, South African com­pa­nies are iden­ti­fy­ing in­ge­nu­itive ways of in­cor­po­rat­ing the ‘‘herb’’ into mar­ket­ing ploys and prod­ucts.

Poi­son City Brew­ing, a Dur­ban-based craft brew­ery, jumped at the op­por­tu­nity to in­fuse their liquor with cannabis, re­sult­ing in the cre­ation of the Cannabis IPA (In­dia Pale Ale) and the Dur­ban Poi­son Cannabis lager. The per­fectly timed launch of both these beers co­in­cides with the Con­sti­tu­tional Court rul­ing.

Ac­cord­ing to Dis­patch Live, Poi­son City Brew­ing has re­ceived fund­ing from a num­ber of well-known Dur­ban-based in­vestors‚ in­clud­ing RCL Foods CEO Miles Dally and Spar CEO Gra­ham O’Con­nor.

The Poi­son City Cannabis IPA is de­scribed as be­ing a bal­anced Amer­i­can-style ale with pow­er­ful aro­mas and flavours. Ac­cord­ing to the brew­ery’s web­site, this hemp-in­fused beer has the flavour of Cannabis Sa­tiva which com­ple­ments the taste of hops.

Like the IPA, the re­cently re­leased Dur­ban Poi­son Cannabis Lager con­tains no THC — so, no, drink­ing this beer won’t get you high. But ac­cord­ing to the com­pany’s co-owner‚ An­dre Schu­bert, the beer will still make you feel happy, thanks to its unique crisp flavour.

Dur­ban Poi­son Brew­ing sup­plies Spar liquor out­lets, Tops, in ma­jor cities like Pre­to­ria, Jo­han­nes­burg, Dur­ban and Port Eliz­a­beth. The beer is harder to find in Cape Town, with Liquor City in Clare­mont be­ing listed as one of the few stock­ists. Schu­bert con­firmed that the beer was re­leased na­tion­wide in Septem­ber, and is avail­able for con­sump­tion na­tion­wide. — the­southafrican.com

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