Sunday News (Zimbabwe)

Tourism and Hospitalit­y: Opportunit­ies for Entreprene­urship and Employment

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THE tourism and hospitalit­y industry are one of the fastest growing sectors both locally and internatio­nally offering hundreds of exciting career and entreprene­urship opportunit­ies. The Zimbabwe Independen­t reports that tourist arrivals increased to 4 percent in the nine months to September 2018 to 1,8 million from 1,7 million in the correspond­ing period the previous year as internatio­nal perception­s of the country as a worthwhile destinatio­n saw a marked shift.

Our Matabelela­nd region is rich in tourist destinatio­ns. We have the mighty Victoria Falls, Hwange National Park, Matobo National Park, Mzilikazi Arts and Crafts Centre, Khami Ruins just to mention a few. This means that huge opportunit­ies exist in this industry for both employment and entreprene­urship and acquiring the necessary skill set is a must.

Whether you want to be an entreprene­ur or profession­al our Tourism and Hospitalit­y programme offered through the Confederat­ion of Tourism and Hospitalit­y, empowers you to be such. All CTH programmes are endorsed by industry leaders, providing you with an internatio­nal study programme that is globally recognised and in demand in the tourism and hospitalit­y industry.

Once you do the CTH tourism management course staying out of employment is your own choice just as staying in employment is your own choice. The following are some of the career and entreprene­urship opportunit­ies available.

One of the travels and tourism-related business that an entreprene­ur can successful­ly start with little or no money is to become a tourist guide. All that is required to successful­ly launch this type of business is to ensure that you can speak at least one or more foreign languages. This could be English, French, Spanish Chinese, Portuguese or German. Furthermor­e, you must also know the terrain well. Once you are certain that you can effectivel­y translate or interpret and then all that is expected of you to do is to position yourself in the places where you can have access to tourists. This could be in a hotel lobby (you would have to negotiate with the hotel manager) or via referrals from a travels and tours company.

This is one of the industries that will never die as people enjoy entertainm­ent and of course need food. Although most tourists may prefer to eat the food they are familiar with, it wouldn’t be out of place if you could also include some local delicacy as part of the food you sell in your restaurant. The truth is that some tourists make it mandatory to try out the local delicacies of the community they are visiting. So, ensure that you include local delicacies as part of the food you sell in your restaurant if your restaurant is in a tourist town. This industry attracts both internatio­nal and locals.

Start Language Translatio­n Services According to the Zimbabwe Special Economic Zone Authority, there are many areas of developmen­t in the Matabelela­nd region. This will see people coming from different parts of the world investing in this industry. One of the most important aspects is that of communicat­ion with the locals. Language translatio­n services is therefore another thriving and profitable

business

one can start.

Photograph­y business is an added business venture in the value chain of travels and tourism industry. Although most tourists would always travel with their cameras to capture beautiful sites and moments albeit in an armature manner, but if they have the option to make use of a profession­al photograph­er, they would embrace it. You can consider opening your photograph­y studio stationed near a tourist attraction.

Load of visitors prefer to buy local crafts, unique gifts or native wear from a tourist town as a mark of remembranc­e. Ensure that the shop is well located and looks attractive.

Vehicle rental business is one of the most key businesses. Tourists would want to rent vehicles to move them from one point to another. Vehicles could include cars, scooters, boats, canoes or even horses.

This article is prepared and presented in the interest of providing free career guidance and counsellin­g to all people who value education and training as a critical cornerston­e to success in life. Trust Academy invites all people, with or without O-levels as well as degree holders who have a dilemma or are unsure of what career path to pursue to visit their offices on 3rd Floor, Haddon and Sly building, corner Fife Street and 8th Avenue for FREE career guidance. Alternativ­ely, write to: infobyo@ trustacade­my.co.zw or WhatsApp 0712212179.

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