The Herald (Zimbabwe)

Websites: The golden investment

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Wikipedia defines a website as a collection of related web pages which include multimedia content; typically identified with a common domain name and published on at least one web server.

HOWEVER, past this technical definition, we are all accustomed to the use of websites. In fact, according to the Internet Live Stats, there are over 1 billion websites as of today.

That’s a phenomenal pool of users, which is still in continuous expansion.

From that fact alone, the importance of owning a website becomes clear to the entreprene­urs, even for the most personal of reasons.

Websites are the starting point of efficient marketing, making your brand accessible to billions of potential clients and investors.

With unlimited functions, websites come in various forms some of which include personal websites, commercial websites, government websites, ecommerce websites, music websites and non-profit organizati­on websites.

They can be the work of an individual, a business or other organizati­on, and are typically dedicated to a particular topic or purpose, ranging from entertainm­ent and social networking to providing news and education.

Personal websites assist in many aspects of one’s life. If you wish to establish yourself as an expert in any field, creating a website will showcase your skills and work ethics, while also providing hobbies and personal stories.

These features are still to be found in résumés, and can differenti­ate you from other applicants.

In such an active online community, having a powerful online presence is a must for massive success in any area.

So, how do you get started? And more importantl­y, with who? Simple.

Get registered with web design and web hosting companies such as ZimHost, a 14-time award winning web design company in Zimbabwe, including the 2016 Ministry of ICT Achievers Awards.

With its affordable and quality packages, you can start making an impact from the word go.

The cheapest package comes in at $50 (a once off payment) offering a two-paged website with a free domain name (eg mycompany.co.zw), 50 personaliz­ed emails (eg info@mycompany.co.zw, chipo@mycompany.co.zw etc), and social media extensions to keep you connected with your beloved communitie­s on Facebook or Twitter.

The packages don’t stop there, they get better.

The Corporate Package ($490 once off payment) comes in with unlimited pages, portfolio page, gallery, search engine optimisati­on, social media extensions, video add ons, personalis­ed emails and much more.

You can still get a custom built website based on what you require for your organisati­on.

Zimhost is also the pioneer of the OyOs (Own Your Own Store) platform and the much anticipate­d OyOsMusic - an online music digital platform for selling local music online.

Given this, Zimhost does more than offer great web hosting services; as it also empowers users to own an online store and upload music online through the diverse OyOs platforms.

As a subscriber, you’re moving from simply owning a website to owning your own store, which further prompts your online presence and does not place limits on your visibility.

With such excellent offers, there is a solid guarantee of enhancing your reach and maximizing your fullest marketing potential.

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