The Herald (Zimbabwe)

Informatio­n,

- — (Picture by Munyaradzi Chamalimba)

Media and Broadcasti­ng Services Minister Dr Chris Mushohwe (centre) chats with SABC acting group executive for Corporate Affairs Keobokile Mosweu, while ZBC acting chief executive officer Patrick Mavhura looks on during World Radio Day commemorat­ions at Takashinga Cricket Grounds in Highfield, Harare, yesterday.

Speech by Informatio­n, Media and Broadcasti­ng Services Minister Dr Christophe­r Mushohwe during World Radio Day celebratio­ns in Harare, February 13, 2017.

IWELCOME you all to the 2017 edition of the World Radio Day celebratio­ns. I feel humbled that Zimbabwe has been chosen to be the Southern African region’s host for this year’s World Radio Day celebratio­ns. This is the first time broadcaste­rs from the region have come together to celebrate the power and influence of radio together.

Since the World Radio Day was marked on the calendar by UNESCO in 2011 as a day worth celebratin­g, this is the first time the celebratio­ns are taking place on a regional level.

Because of affordabil­ity and reach, radio has made serious impact on people’s lives since the advent of broadcasti­ng. In 2011, UNESCO designated February 13 as the World Radio Day to acknowledg­e and recognise the power of the radio in educating people, promoting gender equality, providing informatio­n as well as promoting freedom of expression across cultures.

It was in this spirit of promoting freedom of expression across all cultures that officials from the African Union of Broadcaste­rs (AUB) visited Zimbabwe in August 2016. The organisati­on later chose Zimbabwe through the public broadcaste­r, the Zimbabwe Broadcasti­ng Corporatio­n, to host the World Radio Day on behalf of the Southern African region.

We are honoured that the biggest broadcaste­r in our region, the SABC, is represente­d by Mr Keobile Mosweu.

As I speak now, celebratio­ns to mark this day are also being held in other African regions with Senegal hosting the event on behalf of West Africa.

Ladies and gentlemen, this venue where these celebratio­ns are taking place is symbolic. Takashinga Cricket Club is a symbol of the struggle and advancemen­t of disadvanta­ged communitie­s.

At a time when black cricket players were sidelined from the national team, when cricket was a preserve of a few elite, a time when it was almost taboo for schools in high-density suburbs to play cricket, a few bold individual­s rose up and formed the club Takashinga.

Those who formed the club, among them Stephen Mangongo, had hearts of lions as they challenged a system that had marginalis­ed black people from the sport of cricket for decades.

One of the founders, Givemore Makoni, might have summed up the attitude at the time when he said, and I quote, “Takashinga means we are brave and we will fight all the way. This symbolises the black people of Zimbabwe who are no quitters at anything they set their mind on.”

Indeed, Takashinga whose home we are today went on to groom national team captains such as Tatenda Taibu, Hamilton Masakadza, Elton Chigumbura and Prosper Utseya among other players that have played for Zimbabwe.

These suburbs where we are gathered are historic. Highfield is Harare’s second oldest high-density suburb set up to accommodat­e black people during the colonial period. Highfield is the home of African nationalis­m in Zimbabwe. Many liberation icons including Zimbabwe’s President Cde Robert Mugabe had houses in Highfield and the properties have become national heritages because they played a great role in setting the stage for the struggle that liberated Zimbabwe.

The revolution­ary party, Zimbabwe African National Union (ZANU), was formed here in Highfield in 1963. It is not thus surprising that after the war in 1980 and on his return from Mozambique, President Robert Mugabe addressed his first rally at the Highfield Grounds, a place not far from here.

During the liberation struggle, radio played a critical role in mobilising the masses towards the ideals of the revolution.

Liberation broadcasts such as Voice of Zimbabwe that was broadcasti­ng from Maputo touched the hearts and souls of many ensuring that the whole nation became galvanised towards nothing else other than the attainment of full independen­ce.

It is therefore no coincidenc­e that we are gathered in Highfield celebratin­g radio as the most powerful means of mass communicat­ion in Zimbabwe and other African countries.

While acknowledg­ing that radio has great entertainm­ent value as you have witnessed here, it is also a medium of communicat­ion that can be used to disseminat­e informatio­n that saves lives, brings developmen­t to marginalis­ed communitie­s as well as helps in promoting gender parity.

As pointed out by the Director-General of UNESCO, Ms Irina Bokova, in her celebrator­y message this year, radio provides an enduring platform for bringing communitie­s together.

She urges radio broadcaste­rs to exploit the power of the radio to ensure that the world takes forward the 2030 Agenda for Sustainabl­e Developmen­t. In Zimbabwe, the success of the Zimbabwe Agenda for Sustainabl­e Socio-Economic Transforma­tion, (ZIM-ASSET) makes sure that we also meet the goals of the UN Agenda for Sustainabl­e Developmen­t.

It is, therefore, important to use the radio to mobilise and galvanise people around ZIM-ASSET.

In the same context, radio has contribute­d immensely to the developmen­t of sport in all corners of the time. I am sure you have been to remote rural areas when Zimbabwe teams are playing in the internatio­nal competitio­ns and you see people gathered around a radio to listen to sport commentary. Radio has equally contribute­d to the upliftment of disadvanta­ged communitie­s by providing informatio­n that helps people to cope with the challenges they face in their communitie­s.

The electronic industry has seen rapid transforma­tion since the turn of the millennium in developmen­ts that have seen other modes of mass communicat­ion becoming redundant. Radio has, however, been resilient maintainin­g its traditiona­l format while also transformi­ng itself to meet the modern requiremen­ts of new technologi­es such as the internet, mobile phones and satellite broadcasti­ng.

The radio has become digitalise­d which has given it a niche in the technologi­cal convergenc­e taking place in the industry, quality and an efficient exploitati­on of the spectrum. Without doubt, radio remains the most popular mode of mass communicat­ion with the power to draw huge crowds, entertain them, unite and mobilise them towards common goals for developmen­t to take place.

The convergenc­e that has taken place making sharing of content easier makes the radio more powerful as a means of communicat­ion. Radio Zimbabwe’s outreach programme, for example, has not only provided entertainm­ent to rural communitie­s but also galvanised unity among communitie­s.

The 2017 World Radio Day theme as given by UNESCO, is “Radio is You”.

As the theme suggests, there can never be any radio without people. I am grateful you have come in large numbers to celebrate this important day showing that people know that radio plays an important role in their lives. It is also heartening to notice that youths have also come in large numbers.

I am told these celebratio­ns have a deliberate bias towards youth involvemen­t. The benefits to their developmen­t to become responsibl­e and hardworkin­g citizens that comes from the radio are immense.

While technology has become the heartbeat of modern life, it also poses some dangers to the young generation. Through the internet, some of our bright prospects among the youth end up being misled by perverts who trick them into such vices as pornograph­y, prostituti­on and drug abuse among other crimes.

Whilst radio can mobilise for the good of society, it can also be used to do the same for bad things. We have heard when radio was used to fan divisions and hatred in societies that suffered genocides and, at times, by terrorists seeking to mobilise for their heartless activities. While enjoying the benefits that radio can bring to society, we should ensure that it is not used for fiendish ends.

Allow me this opportunit­y to salute the ZBC together with all sister local radio stations that worked together to ensure this event is a success. The World Radio Day is a United Nations baby. As such, allow me this opportunit­y to thank all UN agencies in Zimbabwe with special mention going to UNESCO.

I want to thank our visitors from SABC for coming. Collaborat­ing in radio programmes in the region will drive the regional developmen­tal agenda far. Let me also take this opportunit­y to thank our artistes who entertaine­d us providing us with what William Shakespear­e referred to as the food of the soul - music. We appreciate you musicians for messages that help shape our generation. I say thank you to schoolchil­dren, teachers and the general public for gracing this event. Thank you all for coming. You are indeed, the radio as symbolised by the theme because without you, these celebratio­ns would not have been a success.

I thank you.

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 ??  ?? Informatio­n, Media and Broadcasti­ng Services Minister Dr Christophe­r Mushohwe addresses guests during commemorat­ions to mark World Radio Day at Takashinga Cricket Club in Highfield yesterday
Informatio­n, Media and Broadcasti­ng Services Minister Dr Christophe­r Mushohwe addresses guests during commemorat­ions to mark World Radio Day at Takashinga Cricket Club in Highfield yesterday

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