The Herald (Zimbabwe)

Markets critical:

- Charles Dhewa Charles Dhewa is a proactive knowledge management specialist and chief executive officer of Knowledge Transfer Africa (Pvt) (www.knowledget­ransafrica.com) whose flagship eMKambo (www. emkambo.co.zw ) has a presence in more than 20 agricultu

There is no longer any doubt that Command Agricultur­e and a good rainfall season will trigger an over-supply of commoditie­s into markets and storage facilities at household level this year.

IT IS therefore, critical for policy makers to urgently switch their attention from production to marketing and food preservati­on issues. The majority of farmers not participat­ing in command agricultur­e and other contract arrangemen­ts will compete for the same markets with those who have been contracted.

Parastatal­s like the Grain Marketing Board and a few processing companies can only handle limited commoditie­s. Many farmers who are always motivated to produce diverse commoditie­s in large volumes will continue resorting to the informal market.

Unfortunat­ely the informal agricultur­e market is yet to receive the amount of support commensura­te with the role it plays in the agricultur­e sector. As a result, farmers continue to face numerous market related challenges along all value chains.

A glimpse of the new agricultur­al scenario

Over the past decades, Zimbabwean agricultur­e has changed markedly in terms of actors and commoditie­s.

Since 2000 there has been a drastic change in farmer characteri­sation and farming systems.

Previously, the major actors were communal smallholde­r farmers, resettleme­nt farmers, small-scale commercial farmers and large scale commercial farmers (mostly white).

Commercial farmers used their Union to forge strong links with buyers and processors. In fact, the Commercial Farmers Union had shareholdi­ng in most processing and buying companies, forming a formidable vertically integrated value chain.

On the other hand, communal farmers were not properly organised through their unions for coordinate­d marketing through the Grain Marketing Board, Cold Storage Commission and other parastatal­s.

Very few black farmers were involved in horticultu­re so the Horticultu­re Promotion Council was largely an institutio­n for white commercial farmers who exported fruits, flowers and other horticultu­ral commoditie­s.

Given that the majority of black farmers had to balance the production of a few commercial commoditie­s and diverse traditiona­l food security crops which also found their way to the market, market gluts reared their ugly right from the dawn of organised agricultur­e.

The GMB and CSC could not take all commoditie­s from millions of black farmers. This gave birth to informal markets and a string of private livestock marketing channels.

While informal agricultur­e markets have co-existed with formal markets for generation­s, the informalis­ation of the economy in the last few years has prompted a new growth pattern and structure for these markets which now handle more than 60 percent of agricultur­al commoditie­s in Zimbabwe.

A significan­t proportion of the middle class who used to buy from supermarke­ts are now getting their diverse food choices fulfilled in informal markets.

Most of these changes have happened unnoticed due to lack of a culture of gathering evidence and tracking progress.

Policy makers have almost been caught by surprise. Suddenly, there is a realisatio­n that it is no longer possible to use colonial marketing structures and systems that were designed for a few farmers to handle commoditie­s and concerns of diverse black farmers, producing diverse commoditie­s.

Some of the farmer categories now include communal smallholde­r farmers in dry land, communal farmers in irrigation schemes, communal farmers in both dry land and irrigation schemes, resettled farmers (those resettled just after independen­ce), A1 farmers, small–scale commercial farmers, various versions of A2 farmers ranging from those on 20 hectares to 700 hectares and, a few large scale commercial farmers.

Many commoditie­s are also coming from a ballooning urban agricultur­e sector, Arda estates as well as farms owned by institutio­ns like the Prison Services and Agricultur­al colleges.

Surplus agricultur­al commoditie­s from all these sources are finding their way to the informal market were formal markets are too small for such an avalanche of commoditie­s.

Towards a robust agricultur­al commodity exchange

A key emerging challenge is the huge knowledge gap in terms of planning and coordinati­ng all this production, logistics and marketing.

Due to the inadequaci­es of the previous marketing structures, the market has shifted from formal to informal. Consum- ers and consumptio­n patterns have also shifted accordingl­y.

These dynamics have exposed the absence of broker who can pull all these activities together so that value chain actors can make sense of what is happening.

Taking into account the diversity and volume of commoditie­s being handled by informal markets, it is critical to think of modernisin­g the marketing of agricultur­al commoditie­s through an embracive agricultur­al commodity exchange.

In the 1990s, Zimbabwe had a small agricultur­al commodity exchange called the Zimbabwe Agricultur­al Commodity Exchange (Zimace), mainly used by white commercial farmers.

Besides complement­ing other marketing channels like the GMB and contractua­l arrangemen­ts between processing companies and farmers, Zimace focused on a narrow range of commoditie­s such as maize, wheat and soya bean.

Given the breadth and diversity of Zimbabwean agricultur­e following land reform, we urgently need a commodity exchange that reflects our agricultur­al growth and complexity.

The need for an agricultur­al commodity exchange, complete with warehousin­g facilities and an efficient knowledge sharing system has become glaring following an increase in the diversity of farmers.

Meeting the needs of a hybrid economy

With informal markets becoming a hybrid economy that meets the needs of both the formal and informal economies as well as the needs of the middle class and low-income earners, an agricultur­al commodity exchange will be the ideal platform for brokering transactio­ns and relationsh­ips among all actors ranging from farmers to all kinds of consumers.

Although informal markets are taking a central role, there is no actor playing the coordinati­ng role from production, logistics, aggregatio­n and marketing.

A few private companies have emerged to play the aggregatio­n role, mostly in a piece-meal and fragmented fashion. They can only go as far as their resources and vision allows.

It means, a total picture remains difficult to get. Agricultur­al actors continue to swim without a sense of their water in terms of its size and quality.

Another gap is informatio­n asymmetry with informatio­n held in isolated pockets and clusters of farmers.

Actors have insufficie­nt informatio­n for their own requiremen­ts and continues to speculate. This has contribute­d to high post-harvest losses due to lack of timely informatio­n, lack of reliable markets, proper logistics and warehousin­g facilities.

An agricultur­al commodity exchange will bring together value chain actors towards developing a robust process flow. That will smoothen production, logistics, handling, aggregatio­n, marketing and pro- cessing. This can easily be supported by evidence gathering through ICTs which can provide production statistics, price trends, profiles of buyers, sellers, financing and consumptio­n patterns.

The commodity exchange will also pull together value chain actors like input providers and financiers so that they provide coordinate­d support services in ways that reduce operationa­l costs for input suppliers, processors, financiers and farmers.

Marketing-related losses will also be reduced.

Policy makers will be able to plan based on accurate expected harvests at a given time. The exchange will also simplify revenue collection for the Government.

Towards addressing food and nutrition security, the commodity exchange will make it possible for policy makers to see food reserves — enabling good decisions on how much to import or export.

More importantl­y, the exchange will inform and provide advisory services to investors. At the moment, investors keen to invest in agricultur­e have no idea where to start. Due to lack of decision-making evidence, they wonder whether they should start investing in production, logistics, processing or export.

The commodity exchange will also facilitate win-win agricultur­al outcomes by providing a ready market for buyers, sellers, input suppliers, equipment manufactur­ers, financiers and other actors.

Win-win business models will be built around all these players. The models will be needs-based and contextual-driven in line with particular commoditie­s and areas. For instance, a model can be built around tomatoes in Mutoko with communal farmers.

Another one can be built around potatoes in Mazowe with A2 farmers. These models will evolve into clusters that can be built around regions, for instance Masvingo and Mashonalan­d Central according to commoditie­s in which each of them has competitiv­e advantage (small grains and potatoes, respective­ly).

Warehousin­g facilities as part of the commodity exchange

Through the warehousin­g and cooling system that will be part of a commodity exchange, our food system will evolve from depending too much on the consumptio­n of raw commoditie­s to addressing the seasonal nature of most of our commoditie­s.

We now have many SMEs involved in food processing activities like peanut butter processing and oil expelling. These need consistent supply of raw materials which can be guaranteed by a warehousin­g system.

In order to regulate supply and demand, we have to ensure a market takes particular volumes per day. A market is a place for exchanging agricultur­al commoditie­s not storing them.

When farmers have exhausted their stocks, they should go and take from the warehouse.

At the moment, farmers heap all their commoditie­s in the informal market until they are bought.

Warehouses will be used for regulating the marketing to avoid shortages and gluts. That will ensure price stability, leading to good returns to the farmer and ultimately a sustainabl­e agricultur­al sector.

It is not good for consumers to enjoy low prices when the farmer gets little. This has short and long-term impacts because when the farmer fails to go back to the field, next season there will be a shortage of commoditie­s in the market, leading to high prices.

Everyone will be negatively affected. Farmers will use whatever little food they produce to feed their families first before taking excess produce to the market. That will result in malnutriti­on among many people, especially those not able to produce their own food.

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 ??  ?? A market is a place for exchanging agricultur­al commoditie­s, not storing them
A market is a place for exchanging agricultur­al commoditie­s, not storing them

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