The Herald (Zimbabwe)

Lake July fete is back

- Tawanda Marwizi Arts Correspond­ent

LAKE July Festival that attracted thousands of merrymaker­s last year is back. The festival that will run end of July will see several artistes and DJs performing. Hunyani Hills Hotel on the shores of Lake Chivero will be a hive of activity during the three-day social outing.

Lake July Festival starts on July 28 and ends on July 30.

Bon Fire Party, Beach Party and Beach Picnic are the major activities set for the big day.

Leading radio station Star FM will be the official radio partner on the event.

Organisers of the event, Tawanda Madzara said as they promised they were making the event an annual one giving merrymaker­s time to celebrate life at the lake.

“We believe in local talent and we have created this platform to showcase our very own artistes so that they are known across the nation and beyond,” he said.

He said the main aim of the vent was to uplift local arts industry.

Madzara said the Lake July Festival was not entirely for entertainm­ent but to boost domestic tourism and destinatio­n marketing.

“We are expecting people from outside the country to join in this festival. The event will bring joy to Lake Chivero and the Hunyani Hills Hotel. It will put Lake Chivero on the spotlight as one of the country’s tourist destinatio­ns,” Madzara said.

“We are showcasing our country through various activities such as art, while at the same time promoting grassroots artistes. This is a major boost for our local tourism,” said Madzara.

He said having the festival for three days was meant to give people full appreciati­on of the festival concept.

“A lot of activities will be held during the three days and these include beach volleyball, basketball, beach soccer and the clash of DJs,” Madzara said.

Madzara added that the festival was a destinatio­n marketing tool aimed at promoting artistes.

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