The Herald (Zimbabwe)

Cry our beloved tourism industry

- Isdore Guvamombe Reflection­s Read the full article on www.herald.co.zw

THE tourism and hospitalit­y industry was left at sixes and sevens this past week following a brazen public spat between its minister, Dr Walter Mzembi, and its authoritat­ive regulator, Dr Karikoga Kaseke. One of the most dignified industries in the country was agog with a high-sounding tale of two educated men, full of thunder and fury but signifying nothing! Virtually nothing!

It was a story that this villager personally thought was not worth bringing out in the public domain, but could be handled behind closed doors.

Back in the village, fundamenta­l leadership principles entail that a boss praises his subordinat­es in public, but fires salvos in private.

The reverse is what happened and it was indeed a shame.

Leadership doctrine was thrown out of the window in the full glare of the public in a manner that would make even chickens in my village scamper with laughter.

It was Dr Mzembi who went to the media chastising his subordinat­e in public instead of summoning him to his office, if there was any issue.

Dr Kaseke then “clarified” of course, giving the media rare good copy.

One business mogul, Mr Justice Maphosa, a God-fearing, very good and responsibl­e foreign-based Zimbabwean by any measure, was the cynosure of the story.

Maphosa, a villager turned businessma­n from Gwanda who is based in South Africa from where he has taken a bold step to decentrali­se his investment­s to Zimbabwe big time, through his company Big Time Strategic Group, must have been livid to see his good name being soiled.

Big Time Strategic Group last year bankrolled Miss Tourism Zimbabwe a project fronted by Dr Mzembi’s wife Barbra - and gave it spectacula­r lustre and an ostentatio­us ambience to match world-class standards.

However, this year Maphosa decided to withdraw sponsorshi­p after being miffed by back-biting and mudslingin­g.

Ironically, Maphosa decided, among a multifario­us array of corporate social responsibi­lity projects in Zimbabwe, to invest more than a million dollars to the crowd-pulling Harare Internatio­nal Carnival, and . . . and . . . and as a show of appreciati­on, the Zimbabwe Tourism Authority decided to rebrand the carnival to Big Time Harare Internatio­nal Carnival.

It is never a joke to part with a million dollars on a feel good project and fail to be recognised. That is global standard practice!

Any man who convinces me that it is wrong to name the carnival after the biggest sponsor might as well convince the Catholic Pope to purchase condoms! What a fallacy?

Suffice to say, Maphosa had also bankrolled part of Dr Mzembi’s campaign for the United Nations World Tourism Organisati­on top job, Big Time and strategica­lly, too.

Therefore, something terribly big or small went wrong between the minister and Mr Maphosa.

The unfortunat­e thing is that the fallout between the two former friends has spilled into the tourism industry.

It is fact and not fiction that the Government itself is cash-strapped but Treasury managed to allocate the carnival $400 000.

Under the circumstan­ces, this is a serious commitment and demonstrat­ion of the great value it sees in the carnival, which has since become a national event.

If anything, Dr Mzembi should have been the first person to celebrate the coming on board of a sponsor of Maphosa’s calibre, who brings depth and real meaning to the concept of public private partnershi­ps.

From village wisdom, the running of the carnival is an operationa­l issue and not a policy matter and, therefore, this villager finds it hard to understand the tiff between the two doctors. Karitundun­du weeeeee! Back in the village, do elders with cotton tuft hair not say a man who goes to sleep with an itchy behind wakes up with smelly fingers?

 ??  ??

Newspapers in English

Newspapers from Zimbabwe