TOYOTA UNVEILS NEW CAMRY
TOYOTA Motor Corporation has unveiled its completely redesigned Camry in Japan, a vehicle expected to give the market a refined feel. The original Camry debuted in 1980 as the rear wheel drive Celica Camry. Initially sold exclusively in Japan, it was renamed Camry in 1982 and was redesigned as a front-wheel drive sedan for global markets.
Since then, the Camry has evolved into Toyota’s global midsize sedan, sold in more than 100 countries worldwide. Cumulative sales have topped 18 million vehicles including unparalleled success in the United States, where it has been the best-selling passenger car for 15 consecutive years.
The new Camry design aims to test the limits of performance and intelligence, infusing the high-end sedan with a refined feel.
Its design team began with a blank slate, using Toyota New Global Architecture (TNGA) as the basis for the all new platform, units, electronics, and other core components.
“The result is a striking emotional character, stunningly beautiful design, responsive driving, and premium ride performance,” said Toyota Motor Corporation in a statement.
Augmenting these core features are a Human Machine Interface to make driving easier, a high-class interior cabin with wellcut features, and state-of-the-art active safety systems.
The new Camry redefines the standard for high end midsize sedans.
The goal of Toyota New Global Architecture (TNGA) which is Toyota’s wide global program to structurally transform automobile design is to dramatically improve the basic performance and marketability of Toyota vehicles by redeveloping powertrain units and vehicle platforms and reconceiving overall vehicle optimisation.
The vehicle’s G Leather Package includes Blind Spot Monitor, Rear Cross Traffic Alert, Intelligent Clearance Sonar as a set (Rear Cross Traffic Auto Brake is standard), while the G Package offers the set as a manufacturer option.
Only for cars installed with T-Connect SD navigation systems.
The TNGA based design lowered the engine and passenger layout to create a striking silhouette emphasising a low centre of gravity.
Toyota’s original Keen Look design philosophy instils the Camry with a unique character, juxtaposing a slim upper grille with a bold, three-dimensional lower grille. The low centre of gravity accentuates the overall wide stance.
The Bi-Beam LED headlamps feature three level stacked LED clearance lamps that provide high quality visibility, offering a wide periphery and range of vision.
The lowered hood and fender, along with low belt lines extending along the sides, accentuate the tires and low centre of gravity.
The rearward extension of the roof produces a more spacious interior and dynamic exterior proportions. Compact side windows lend the body a sporty, energetic feel.
The rich intonations and sharp lines of the body also combine to create glamorous moulding.
Camry’s wide stance produces a sporty look while the raised shoulders lend a sense of stability and style.
The vehicle’s instrument panel has a sleek look and feel driven by TNGA’s vision, incorporating compact parts and an innovative layout.
The new package, achieved by the lowering of the engine hood, cowl, belt line, and other features enables increased expansive outward visibility and results in a sporty, spacious interior.
The navigation display, colour head-up display and multi-information display are integrated to present information in a way that optimizes the driver’s operational view and visual movements that allow the driver to focus on driving.
Camry boasts a centre cluster panel, which controls the navigation and heater settings, adopts a flush-surface design.
The adoption of cutting edge interfaces creates a point of distinction.