TotalMedia partners global media mogul

TOTALMEDIA has partnered with one of the leading global media groups, Universal McCann (UM), an agency under Inter Public Group Media brands (IPG MB).

In a statement, TotalMedia said it took the initiative as a way of redefining itself within the global perspective by partnering with one of the world’s most successful media agencies which rank amongst the top global agencies with operations in over 120 countries.

Its clients include some of the world’s most famous brands.

Being the media power behind successful and large brands like Johnson & Jonshon, the partnership would ensure TotalMedia brings positive change in its brand’s relationships with their consumers and employees.

“The TotalMedia-UM partnership will not only strengthened our above the line media capabilities but also revolutionise our digital offering,” said the managing director, Mr Charles Mutemera.

Brad Smale, managing director of IPG Mediabrands Africa said: “We are excited about the partnership with TotalMedia and we have no doubt the this was the best possible partner in Zimbabwe.

“We look forward to helping TotalMedia UM with our ad-tech, plug & play technology which is able to target precise audiences online and increase the reach of our clients’ brands as we chase after audiences, audiences that have a return on the client’s vision.”

As a result of the partnership, the TotalMedia and UM teams now enjoy secondment on global projects and this result in key synergies for skills transfer, innovations and training.