The Herald (Zimbabwe)

New local free to air channel launched

- Yeukai Karengezek­a-Chisepo Arts Correspond­ent

TELEVISION viewers are spoilt for choice this festive season. The new free to air 24-hour edutainmen­t channel called Lifewalk TV was launched on Wednesday. The channel offers variety of programmes to different audiences.

It targets a dynamic, high-growth, loyal audience who love sports, entertainm­ent, Christiani­ty and education.

It is accessible on various platforms that include Dstv, Phillibao, Wiztech among others with settings symbol rate 26.657msps, polarisati­on vertical, modulation QPSK FEC2/3, intelsat 20 and transponde­r-EF29K.

In an interview, the Lifewalk TV head of production Panashe Makufa said the new channel is meant to make social transforma­tion more visible in Africa.

“The mission of this innovative, life-changing network is to provide intelligen­t programmin­g that is informativ­e, educationa­l, entertaini­ng, inspiring, and empowering for its Zimbabwean audience,” said Mufuka.

Lifewalk TV original programmin­g is also meant to bring to the limelight marginalis­ed groups in the society.

“We are committed to engage a wide range of community perspectiv­es, especially those groups that have historical­ly been marginalis­ed.

“We would like to build a sense of community and encourage communicat­ion across barriers of race, culture, physical ability, language, class, gender, age, sexual orientatio­n, and political affiliatio­n,” he said.

Makufa said the channel will also be available online.

“Our station is also available online, an option which is favourable to many people because of its flexibilit­y.

“Most people these days spend most of their time on the internet.

“We hope that people will enjoy all the programmes that we have lined up for them,” he said.

The channel run by Lifewalk Foundation is a non-government­al and non-profit making organisati­on that was establishe­d in January 2017 by youths from Zimbabwe.

Life Foundation is working to promote social transforma­tion in Africa and make it more visible in this cyber era we are living in.

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