New A-Class: Youthful, dynamic as ever
The new Mercedes Benz A-Class is as youthful and dynamic as ever, but grown — up and comfortable like never before. It completely redefines modern luxury in the compact class and revolutionises interior design.
TECHNOLOGICALLY the new A-Class not only takes first place thanks to MBUX – Mercedes-Benz User Experience, it also offers a number of functions that were previously the preserve of the luxury class.
Although Mercedes Benz has retained the sporty appearance, the utility value has increased. The purist, surface-accentuating design of the new A-Class is the next step in the Mercedes-Benz design philosophy of Sensual Purity.
On the basis of a compact two-box design, optimised dimensions and proportions have led to a new interpretation of the A-Class’s design.
“With the fourth generation of the A-Class, we are redefining modern luxury in the compact class.
To do this we have opted for a combination of uncompromisingly dynamic design and an intuitive operating concept,” says Britta Seeger, the member of the Daimler AG board of management responsible for Mercedes-Benz cars sales.
“With MBUX - the new Mercedes Benz User Experience - we are creating a completely new customer experience.”
The interior of the new A-Class is completely redefined with its modern, avant-garde look. Mercedes-Benz has taken a completely new approach, revolutionising the compact class from the inside with a new feeling of spaciousness.
The unique interior architecture is shaped in particular by the avant-garde design of the dashboard.
For the first time a cowl above the cockpit has been completely dispensed with. As a result, the wing-shaped main body of the dashboard extends from one front door to the other with no visual discontinuity. The wide-screen display is completely free-standing. The air vents in a sporty turbine-look are another highlight.
The new A-Class is the first MercedesBenz model to feature the completely new multimedia system MBUX - Mercedes-Benz User Experience, which also ushers in a new era in Mercedes me connectivity.
A unique feature of this system is its ability to learn thanks to artificial intelligence. MBUX can be individualised and adapts to suit the user. It thus creates an emotional connection between the vehicle, driver and passengers.
“New technologies must place the focus on people and make their lives easier. The new A-Class does this in many ways, and becomes an emotional and intelligent companion,” says Ola Källenius, the member of the Board of Management of Daimler AG responsible for Group Research and MercedesBenz Cars.
“One good example is MBUX – Mercedes-Benz User Experience: it combines intuitive and natural operation with intelligent, learning software.”
Despite its sporty look, the new A-Class has considerably more utility value, making it as youthful as ever but grown-up like never before.
More shoulder, elbow and headroom plus easier access to the rear are clear benefits, as is the larger and more family- and recreation-friendly luggage compartment.
All-round visibility has also been considerably improved. This enhances both safety and the impression of spaciousness.
The capacity of the luggage compartment behind the rear seats is 370 litres – 29 litres more than in the preceding model.
Thanks to two-section rear lights, the loading aperture is 20 cm wider than before, and the luggage compartment floor is 11,5 cm longer.
The new A-Class has the very latest driving assistance systems with cooperative driver support, giving it the highest level of active safety in this segment with functions adopted from the S-Class.
For the first time, the A-Class is able to drive semi-autonomously in certain situations.
To do this it keeps a close eye on the traffic situation: improved camera and radar systems allow it to see up to 500 metres ahead. The A-Class also uses map and navigation data for assistance functions.