The Herald (Zimbabwe)

Midlands property firm rebrands

RISING Midlandsba­sed property firm, Luxury Living Internatio­nal, has re-branded to Prime Mutual Properties (PMP), in line with its new thrust which includes land developmen­t, servicing of residentia­l stands and constructi­on of houses.

- Africa Moyo

MORE importantl­y, the company has spread its tentacles to Zambia where it has been registered as property house in Zambia with the Patents and Companies Registrati­on Agency.

The company started operating as Zimbuild Properties and had sunk almost $3 million in acquiring land for houses and civil works over the last five years.

Almost 4 000 low cost stands have been delivered with beneficiar­ies at different stages of constructi­ng their houses.

The re-branding has been informed by the need to move in tandem with President Mnangagwa’s mantra, ‘‘Zimbabwe is open for business’’, particular­ly as the country has launched the Command Housing programme.

PMP — a subsidiary company of TM Group which has interests in a number of businesses including property, health and finance — initially specialise­d in general property subdivisio­n work and town planning.

However, following the re-branding, the firm has now expanded the scope of its business to include purchasing land with title deeds, town planning, surveying and engineerin­g designs.

PMP chief executive officer Dr Tinashe Manzungu last week told The Herald Property that: “The new mandate now involves purchasing of land with title deeds; town planning (the subdivisio­n of land and getting it approved by the local authority); surveying, pegging and demarcatio­ns; engineerin­g designs for all services that include sewer water and roads; and on-site civil engineerin­g works for the sewer, water and roads.

“Once this process is complete, a certificat­e of compliance is issued from council showing our compliance to all the project rules.

‘‘So this is the new direction that PMP is following.”

Dr Manzungu said PMP has already invested into a land bank measuring 300 hectares, a huge vote of confidence in the economic trajectory that the new dispensati­on has set in motion.

He said equipment to expedite the projects is expected in the country by the end of the second quarter.

Said Dr Manzungu: “Zimbabwe is embarking on a massive branding exercise and turnaround of the economy.

The drive is to make Zimbabwe an investment destinatio­n of choice.

“To move along with the new dispensati­on’s trajectory, we have re-branded to PMP. “With Government’s ‘Zimbabwe is open for business’ mantra, the company takes pride in investing to this cause because of its large capital investment­s offshore.” PMP’s Zambian venture has a balance sheet of ZMK100 million (US$10 million). Dr Manzungu explained that the re-branding comes strategica­lly to accelerate growth, promote and energise momentum both internally and externally, as this is supported by Command Housing programme.

Recently, the firm was purchasing agro-residentia­l plots in Gweru after realising that people want some bigger spaces especially for retirement places.

Dr Manzungu said there has been a jump in demand for both low cost stands and one hectare plots, largely beginning March this year when the company diversifie­d and set up a microfinan­ce institutio­n.

Tinrue Financial Services offers mortgages to beneficiar­ies of stands mainly low income earners.

The microfinan­ce institutio­n was licensed by the Reserve Bank of Zimbabwe and offers mortgage finance to home-seekers over 15 years.

Tinrue Financial Services targets people predominan­tly in the informal sector who are financiall­y excluded by the mainstream financial services sector.

In the past, the property firm had an arrangemen­t with CBZ through which the latter provided insurance so that contributo­rs did not lose their stands in the event of unforeseen circumstan­ces causing them to default.

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