The Herald (Zimbabwe)

About the Coca-Cola Company

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The Coca-Cola Company today celebrates its 132nd birthday globally, 90 years in Africa, and 70 years of operation in Zimbabwe. Marked as Founder’s Day, May 8, 1886 was the day Dr John S Pemberton sold the first CocaCola for just 5 cents in Atlanta, Georgia, US.

IN 1948 the company started operations in Zimbabwe as a Company Bottling Operation — with the first factory premises at Telford Road in Granitesid­e, Harare, and since expanded to the present site known as “Coke Corner”. For seven decades, the company has been a cornerston­e of special moments- bringing people together, and being at the core of their celebratio­ns, while providing refreshmen­ts.

“We take great pride in being a part of Zimbabwe’s fibre for over 70 years, and being a part of celebratio­ns by families and individual­s who enjoy an ice-cold refreshmen­t on a sunny day.

“Coca-Cola has also been a part of national celebratio­ns, including the events to mark the attainment of the country’s independen­ce in 1980 among other milestone events. But we offer more than just refreshmen­ts, we prioritise our value chain, and contribute to the nation’s social-economic aspiration­s and the environmen­t,” said Ahmed Rady, general manager of Coca-Cola East and Central Africa Franchise

With three bottling partners, Delta Beverages, Schweppes Zimbabwe Limited and Mutare Bottling Company, Coca-Cola employs over 3 000 people in Zimbabwe and supports over 56 000 others across the supply chain.

The bottlers manufactur­e Coca-Cola and its portfolio of products and make them available “within an arm’s reach of desire” to consumers across Zimbabwe.

The business has also invested heavily in creating jobs, bringing new technologi­es to the beverage industry in each country and improving distributi­on networks.

Alex Makamure, Corporate Affairs director, Delta Corporatio­n Ltd said, “Over the past five years, we have invested in infrastruc­ture, manufactur­ing, distributi­on, marketing and skills developmen­t. We have an enduring belief in Zimbabwe. We see a bright future ahead, with socio-economic

THE Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, offering over 500 brands to people in more than 200 countries. Of our $21 billion brands, 19 are available in lower- or no-sugar options to help people moderate their consumptio­n of added sugar.

In addition to our namesake CocaCola drinks, some of our leading brands

trends showing a growing population, rising GDP and increased urbanisati­on.”

The three bottlers have invested millions of dollars in the business, with Mutare Bottling Company and Delta Beverages having commission­ed new Returnable Glass Bottle (RGB) lines in the recent years.

Delta has also launched two PET (polyethyle­ne terephthal­ate) lines.

In addition, Schweppes Zimbabwe has invested in a new hotfill line and a Minute Maid Pulpy Orange production line.

The last decade has seen Coca-Cola in Zimbabwe diversify its product range to include water and juice categories, giving customers more beverages to choose from.

“These join a national treasure in Mazoe, the Zimbabwe heritage drink for decades and Minute Maid. To complement this, in 2016 we announced our goal to become a total beverage company. We are evolving our recipes to offer new drinks that provide benefits like nutrition and hydration; and sugar reduction by reformulat­ing the sugar content in some of our products.

“We are proud to work with the thousands of small businesses and vendors throughout the country to serve the millions of Zimbabwean­s who choose to enjoy our products around the world include: AdeS soybased beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwat­er, and Zico coconut water.

At Coca-Cola, we’re serious about making positive contributi­ons to the world.

That starts with reducing sugar in our

each day. We hire locally, manufactur­e and distribute our products locally. We run our business through a network of 20,000 outlets in all provinces.

“We are firmly committed to Zimbabwe’s socio-economic advancemen­t and we continue to invest in our business and in community programs. Some of our initiative­s include water projects in Nyanga, Makoni, and Mwoyoweshu­mba in Manicaland province, in collaborat­ion with Plan Internatio­nal. We believe that powerful drinks and continuing to introduce new ones with added benefits.

It also means continuous­ly working to reduce our environmen­tal impact, creating rewarding careers for our associates and bringing economic opportunit­y wherever we operate.

Together with our bottling partners, we employ more than 700,000 people around the world.

partnershi­ps between the private sector, government and society offer the most effective path to developmen­t”, said Noma Halimana, Coca-Cola Zimbabwe country manager.

Coca-Cola’s Zimbabwean story is underlined by being the cradle of COPA CocaCola, a grassroots football tournament that was founded in Bulawayo in 1989. The tournament is now being played in over 63 countries by over one million teenagers.

In Zimbabwe almost all secondary

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