PSMI bags a prestigious award
David Ogilvy once said, “It's not creative unless it sells”. Since the adoption of the Divisionalisation strategy, PSMI through one of its strategic imperatives, Brand Value Proposition has been on a marketing blitz to create brand awareness and brand visibility. These efforts have been recognized and measured by the market through Megafest Holdings who have awarded PSMI the Best Marketed Organisation of the Year 2018.
This was a testimony that PSMI is indeed walking the talk where the
organisation puts to practice everything they put on paper. In 2018, the organisation embarked on a massive rebranding of all its Units across the country, installing multiple visibility-type signage.
The company escalated its visibility campaign through the rollout of a pool motor vehicle branding, “kwese” which has risen above the current market standards. PSMI also participated in various shows like The Harare Agricultural Show, The Mutare Show, The Midlands Show, The Marondera Show and The Mine Entra. The company scooped 1st prices at both the Midlands Show and Mine Entra and this was testimony that the brand is a force to reckon with in the industry.
PSMI's presence on social media has increased as the organisation introduced an interactive website where customers receive consistent updates on new products. Through its marketing initiatives, PSMI enjoys positive media coverage on radio and television.
PSMI has a sales department within the Business Performance Department with experts approach potential stakeholders and market the business. Last year alone, the organisation signed 56 Service Level Agreements and recruited 111 277 members through the tenacity of the sales department. The organisation has employees who believe in their brand and act in accordance with the PSMI corporate culture which makes the brand the envy of many. It is because of the unity of purpose, guided by our strategy that has resulted in the market recognising PSMI at a national level 2 years in a row.