Private media rallied to promote brand Zimbabwe

THE private media should prioritise building Brand Zimbabwe and play an integral part in the attainment of Vision 2030 of an empowered upper-middle income society, Information, Publicity and Broadcasting Services Minister Dr Jenfan Muswere said yesterday.

He made the call after touring privately-owned Alpha Media Holdings in Harare, as part of his familiarisation tour of all media houses in the country.

Dr Muswere commended Alpha Media for the steps it has taken towards modernising its operations and innovation in the media landscape.

“We need to work together with the private sector media for us to be able to build the nation. The most important, fundamental issue related to the growth of the media industry is primarily to promote the brand Zimbabwe, that Zimbabwe principally comes first as a country.

“For us to be able to develop a sustainable media industry, we need principally to have accurate, factual, credible and ethical reportage and we need also to be able to work together with the private sector media to promote vision 2030,” said Dr Muswere.

He emphasised the need for the media to promote the Government led by President Mnangagwa as there has been many success stories related to the transformation and growth of all sectors of the economy.

Dr Muswere highlighted the importance of the media in fostering peace and unity among Zimbabweans.

“The private sector has a role to play in nation building, in terms of ensuring that there is peace and tranquillity and to ensure that there is tolerance.” ◆ Full story on www.herald.co.zw

- Picture: Edward Zvemisha Information, Publicity and Broadcasting Services Minister Dr Jenfan Muswere (centre) is led into the newsroom by Alpha Media Holding (AMH), Kenias Mafukidze (left) and print manager, Taurai Matambo (right) during a familiarisation tour of the offices in Harare yesterday.