Tuku link lure company to Legends Night partnership
SOME local corporates have come on board to support the young and vibrant In Total Band on its “Legends Night” show after the dates and venue were announced recently.
One major partner of the event is Crediconnect, who shared the main reasons why they chose to sponsor the musical event.
In an interview with The Herald Arts, Crediconnect official, Norah Chigova, said they were fond of the late Dr Oliver Mtukudzi, hence supporting the event that pays tribute to a late musical legend and provides an opportunity for upcoming artists to learn from past musical expertise.
“This can help preserve the cultural heritage associated with the late legend and ensure their musical style and knowledge are passed on to future generations,” she said.
“Funding a musical promotes the skills and talents of emerging artistes by giving them a platform to perform alongside established musicians or in a dedicated space, these artistes can gain exposure, experience, and learn from the techniques and artistry of the late legend.”
Chigova said they were encouraging artistes to create and perform songs with timeless appeal.
“This promotes musical sustainability and ensures that the art created will continue to be appreciated and remembered by audiences over time,” she said. “Investing in this kind of music can contribute to a cultural legacy that extends beyond temporary trends.
“We are happy that this event promotes drug abuse awareness. It can serve as a platform to spread a message of drug prevention, highlighting the importance of a drug-free lifestyle and showcasing artists who have succeeded without relying on substance abuse.
“For example, we can talk of the late legendary Oliver Mutukudzi who made relevance without the use of drugs.”
Chigova highlighted that funding a musical event with these goals in mind can be seen as a strategic investment, which contributes to cultural preservation, talent development, public health advocacy, and community engagement.
“The arts industry is diminishing to a greater extent, due to lack of funding, sponsorship, drug abuse, financial Illiteracy and failure to grasp patent rights among others.”
Chigova said as an organisation they had a positive impact on society by connecting individuals and businesses to opportunities that require funding, including those in the music industry.
“We give access to capital, promote financial inclusion to artistes by reaching out to marginalised or underserved communities in the music industry, and offer proper paperwork and documentation which is crucial for musicians and music industry professionals seeking financial assistance through microfinance to maintain proper paperwork and documentation,” she said.
“We have also noticed that musicians need financial education and support hence we often provide financial literacy training and support to them.”