Definition, purpose, importance of advertising
◆ It is the act or practice of calling public attention to ones product, service, need, etc
We can also say, advertising is an audio or visual form of marketing communication that employs an openly sponsored non-personal message to promote or sell a product, service or idea Purpose/importance of advertising to consumers:
◆ It informs you the consumer, the prices of various goods and services
It is through advertising we know about new goods and services and where they can be found. How to use the goods and services.
Advertising informs us if there are any changes in the goods and services. ◆ ◆ ◆ ◆ ◆
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Purpose/importance of advertising to producers:
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Advertising attracts customers increases sales
Sales are maintained
It serves as a reminder to customers about existing goods and services
It educates. Health, safety, certain products i.e (see Manica Post or tune into DiamondFM) It improves the company/business’s image
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◆ ◆ The variety of goods and services available.
Job vacancies.
What’s happening around us and the world over, events taking place.
Types of advertising:
Informative Persuasive
Informative Advertising:
It provides precise detail of goods and services
When launching new products,- ◆ ◆ ◆
In this world of competition, persuasive advertising comes into play.
Mr Zylo of a certain soap brand might require a form of persuasive advertising to counter its competitor for the purpose of promoting its own product There is improved quality goods and reduction in prices if there is competition. Persuasive advertising can also be called Competitive Advertising “The capacity to learn is a gift, the ability to learn is a skill, the willingness to learn is a choice.” ◆ this form of advertising is used,as it tells where and how to buy the company’s products
It is used to give details on future events
New products on the market can be advertised informatively.
Persuasive Advertising:
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