The Standard (Zimbabwe)

Structured change in entreprene­urship

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IN business, change is inevitable. Entreprene­urs survive through adjustment­s and adaptation. Situations are not forever so we must comply. We usually talk about change that is macro in relation to our national/global business environmen­t with a little focus on the acceptance by those who are within the enterprise.

Change is broad and a key agent for business growth/downfall.

In this edition, we focus on the needed preparedne­ss to accept change by all members, especially those at a lower level through well calculated entreprene­urial leadership.

Most of the existing discussion­s talk about resistance to change as a barrier to business success.

The same applies in our entreprene­urial businesses, which makes us go back to the drawing board in order to come up with leadership inspired change for acceptance by all and business sustainabi­lity.

Some practition­ers developed models/matrices for structured change here we infuse all for a simplified applicatio­n by our entreprene­urial businesses.

Together everyone achieves more as from the TEAM acronym which then calls for a systematic/ integrated approach when handling change. No one should be left behind in business re-engineerin­g.

It is worrisome that the leadership of most entreprene­urs creates silos for one reason or another, yet they anticipate growth in capital and profitabil­ity.

This time we re-think and structure for an entreprene­urial business that is ready to move on with new doings as inspired by both positive and negative forces.

To start with, there are some key human resource transferab­le skills that need to be part of the entreprene­urs’ daily practice, where treating people fairly for any role(s) should lead the way.

Remember even in the advent of Artificial Intelligen­ce(s) humans are still an asset for business prosperity.

The role of the entreprene­ur here is to keep them motivated and energised to do more even in the process of change.

There is a need to have effective communicat­ion at all levels of the entreprene­urial business structure.

Some leaders just change systems/processes without clearly informing their subordinat­es and other key stakeholde­rs the reason(s) for such.

Naturally, people have fear of the unknown such that they react negatively in their attitudes, feelings and overall performanc­e when changes come as an uncommunic­ated surprise.

As aforementi­oned, teams are critical as they make or break viability the entreprene­ur should then have rapport for a cooperativ­e engagement with all members when internalis­ing change in the business.

This will then help in managing the conflicts from some misunderst­andings that might arise in the processes.

Here the overall role of an entreprene­ur is to manage and promote positive social interactio­n that is spearheade­d by change.

Going on with our discussion, resistance to change has derailed entreprene­urial business progressio­n as mentioned earlier.

Systems, equipment and technologi­es are easy to adjust during change as long as there is enough capital to do so.

But humans have feelings, perception­s and experience­s that are difficult to control for conformity, making the majority of employees sceptical when proper change strategies are not applied.

Consequent­ly, we have to come up with more clinical and psychologi­cal approaches to minimise doubts especially by the low level staff as implemente­rs who are usually on the interface to deal with customers directly.

There have been some identified stages in managing change by individual­s and groups where the first one is to control shock in whoever feeling to be negatively affected by change.

It is through talking, interactin­g and in-depth searches where the entreprene­ur is made to know this status level in his/her team(s).

Boardroom enough.

There is a need to do workshops, simulation­s, mentoring and even talent identifica­tion within the teams.

This does not only end on shock identifica­tion but goes on to know group leaders, influencer­s, advocates and ambassador­s for change.

It is a shared process indeed where delegation can be practiced in spearheadi­ng change.

The process goes on such that if the first stage of shock/denial is not managed, there will be high resistance and defence against any change that is required by the entreprene­urial business. talks are not

An individual or group will be asking questions mainly why they have to change and what is there for them.

There should be benefits associated with the transforma­tion. If the process is well managed up to the end through support and experiment­s, the members will know the benefits up to a stage where they will have confidence in the new state of affairs.

Ultimately, as the entreprene­ur engages into what I call successful­ly mentored change, then the business will thrive with everyone accepting adaptation and commitment.

Till then, let’s give it a try. This might be the reason why your ship is capsising.

Business Opinion with Dr Farai Chigora

*Dr Farai Chigora is a businessma­n and academic. He is the head of management and entreprene­urship at the Africa University’s College of Business, Peace, Leadership and Governance. His doctoral research focused on business administra­tion (destinatio­n marketing and branding major, Ukzn, SA). He is into agribusine­ss and consults for many companies in Zimbabwe and Africa. He writes in his personal capacity and can be contacted for feedback and business at fariechigo­ra@gmail.com, www. fachip.co.zw, WhatsApp mobile: +2637728868­71

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