Zim­praise badly mis­cal­cu­lated

The Sunday Mail (Zimbabwe) - - COMMENT -

EDITOR — I was fol­low­ing closely the re­cently held Zim­praise In­ter­na­tional Gospel and Mu­sic Fes­ti­val from the prepa­ra­tion to the day Bishop TD Jakes landed in Zim­babwe.

I am among the bunch of dis­ap­pointed peo­ple. What I saw was op­po­site of what I ex­pected.

The fes­ti­val idea and bring­ing in high pro­file peo­ple like Bishop Jakes and Bishop John Fran­cis was com­mend­able.

How­ever, Joseph Madziyire and his team mis­cal­cu­lated.

The tim­ing was wrong. How could they or­gan­ise such an event on the very same dates with the Harare In­ter­na­tional Car­ni­val? Who­ever came up with these dates did a shoddy job. They could have done their sur­vey and prob­a­bly pushed the event for­ward.

How­ever, the car­ni­val was just one of the fac­tors which af­fected the much hyped fes­ti­val. Here are some of the things I ob­served.

It seems Zim­praise did their plan­ning with­out in­volv­ing some churches. The pric­ing was un­re­al­is­tic.

The US$10 gate charge is a lot of money con­sid­er­ing that there were free events else­where in town.

Such an event needs ag­gres­sive mar­ket­ing.

Un­for­tu­nately, these guys did not re­alise that.

They thought Bishop Jakes would pull crowds.

The venue was also not cen­tral. Wor­ship Guru, Harare

Newspapers in English

Newspapers from Zimbabwe

© PressReader. All rights reserved.