New ce­ment plant be­gins pro­duc­tion

The Sunday Mail (Zimbabwe) - - ADVERTORIAL -

REDCLIFF based ce­ment man­u­fac­turer Live­touch In­vest­ments has com­menced ce­ment pro­duc­tion at its 410 000 tonne a year ca­pac­ity plant, a se­nior com­pany ex­ec­u­tive said.

Con­struc­tion of the $34 mil­lion ce­ment plant, the fourth such facility in Zim­babwe and one of the largest, which is part of phase one of the firm’s project, started in June last year.

Man­ag­ing di­rec­tor Dongn­ing Wang told The Sun­day Mail Busi­ness that the plant had started op­er­a­tions and had the sec­ond big­gest pro­duc­tion ca­pac­ity of all lo­cal ce­ment pro­duc­ers.

Live­touch In­vest­ments be­comes the third ma­jor ce­ment pro­duc­ing com­pany in the coun­try af­ter fore­run­ners PPC Zim­babwe, La­farge Zim­babwe and Sino-Zim­babwe.

PPC, which is pro­duced from Bulawayo and Gwanda dou­bled its pro­duc­tion ca­pac­ity to 1,4 mil­lion tonnes af­ter re­cently com­mis­sion­ing a new plant in Harare, its third in Zim­babwe. La­farge has a ce­ment plant in Harare while Sino-Zim­babwe’s also has a plant in Gweru .

Zim­babwe cur­rently con­sumes about 1,14 met­ric tonnes of ce­ment per year. Pro­duc­ers have to se­cure mar­kets in the re­gion for the ex­cess pro­duc­tion.

Live­touch’s pro­duc­tion is cur­rently be­ing dis­trib­uted to po­ten­tial cus­tomers to give the po­ten­tial con­sumers a feel of the qual­ity of the prod­ucts.

“This is only phase 1, which is 85-90 per­cent com­plete. Ma­jor as­pects dur­ing this phase were set­ting up the plant and re­lated fa­cil­i­ties to get it run­ning.

The ca­pac­ity is 410 000 met­ric tonnes per year. Phase 1 is of­fi­cially com­plete, what is left are fi­nal touches on roads and of­fices,” Mr Dongn­ing said.

“We are now ne­go­ti­at­ing with the Min­istry of Mines and Min­ing Devel­op­ment for lime­stone de­posits. Un­der Phase 2 we will set up an­other fac­tory close to the de­posits to pro­duce clinker, a key in­gre­di­ent of ce­ment.

“Right now we are buy­ing (the clinker) from other pro­duc­ers, but we hope one day we can pro­duce (the clinker) our­selves,” Mr Dongn­ing added.

Act­ing finance man­ager Ig­natius Mbu­daya said dis­cus­sions were al­ready in progress to cre­ate dis­trib­u­tor­ship with large re­tail­ers for their ce­ment prod­ucts.

“It is go­ing to be one of our key strate­gies in terms of es­tab­lish­ing long-term re­la­tion­ships with whole­sale dis­trib­u­tors so that we can push our prod­ucts through those branches for them to be known all over the coun­try,” Mr Mbu­daya said dur­ing an in­ter­view at Live­touch in Redcliff.

He said the com­pany was con­fi­dent of the qual­ity of its ce­ment brand — Di­a­mond Ce­ment, and be­lieves it will with­stand the stiff com­pe­ti­tion in the lo­cal mar­ket due to its high qual­ity and low price.

About 200 peo­ple will be em­ployed when the plant start run­ning at ca­pac­ity.

It is ex­pected that the num­ber of jobs to be cre­ated will dou­ble un­der phase 2.

Phase 2 of the projects is planned to be much big­ger than the ini­tial in­vest­ment and should get un­der­way in 6 to 9 months af­ter de­posits are se­cured.

Mr Dongn­ing said the de­ci­sion to in­vest in pro­duc­tion of ce­ment was due to the in­vestors de­sire to be part of the growth story of the econ­omy of Zim­babwe.

“We want to grow with this coun­try as such we chose to in­vest in pro­duc­tion of con­struc­tion ma­te­rial, no mat­ter how you want to de­velop, the first thing is con­struc­tion, be it roads or hous­ing,” Mr Dongn­ing.

As part of cor­po­rate re­spon­si­bil­ity pro­gramme, Live­touch do­nated over 800 bags of ce­ment to the city coun­cil for road re­ha­bil­i­ta­tion and to Ru­tendo Pri­mary school which needs the ce­ment for con­struc­tion of a new block.

The state of art Di­a­mond Ce­ment plant in Red­cliffe

Newspapers in English

Newspapers from Zimbabwe

© PressReader. All rights reserved.