ZimPride out to push tal­ent

The Sunday Mail (Zimbabwe) - - FRONT PAGE - Prince Mushaw­e­vato

AS­PIR­ING but fi­nan­cially stressed mu­si­cians are ben­e­fit­ing from a newly cre­ated events and pro­mo­tions com­pany, ZimPride En­ter­tain­ment, which is of­fer­ing them as­sis­tance. The com­pany, which is set to be of­fi­cially launched at City Sports Bar in Harare on Oc­to­ber 13, is barely a year old but has al­ready as­sisted scores of up­com­ing artistes to record and launch their al­bums and sin­gles.

Un­der the deal, one gets as­sis­tance in se­cur­ing record­ing con­tracts with stu­dio time paid for. Also, the com­pany sources and or­gan­ises shows for artistes un­der their wings, helps with lo­gis­tics (trans­port and ac­com­mo­da­tion) and mar­ket­ing among other things.

Founder of ZimPride, Nyasha Sim­bayi aka Wek­wasim­bayi, notes they are a com­plete pack­age that will re­sult in the cre­ation of sev­eral stars.

“We be­lieve in ev­ery­one’s dream and we are here to make those dreams come true,” says Sim­bayi.

ZimPride’s plans are in sync with that of the Devine As­sign­ments-owned club, City Sports Bar, which is cur­rently pro­mot­ing up­com­ing artistes and help­ing faded giants re-dis­cover lost form through the pop­u­lar Mon­day Jam Ses­sions.

One of ZimPride ben­e­fi­cia­ries, Sa­muel Mubaiwa whose stage name is Gwenyam­bira Sam, will be launch­ing his de­but al­bum “Ngoma Inenge Ronda” on Oc­to­ber 17 at the afore­men­tioned club.

The al­bum launch will be graced by Progress Chip­fumo.

“Days be­fore the launch, we will con­duct road shows in dif­fer­ent sub­urbs in Harare. Also, the event co­in­cides with the re­lease of a sup­port­ing rid­dim called ZimPride.

“An up­com­ing pro­ducer called T-Lev­els of Fire Strings Records is be­hind the project. More than 80 artistes (60 up­com­ing) fea­ture on the project that we en­tirely funded,” re­vealed Sim­bayi.

“. . . but we have also as­sisted Col­lette Hodera, aka Jah Vic­tory, launch his de­but al­bum ‘Mukuru Mukuru’, al­though he is not part of ZimPride. Sea­soned pro­duc­ers like Maselo and Spicey D Pro­duc­tions are help­ing us iden­tify tal­ent.”

Other artistes that have or are cur­rently work­ing with the com­pany in­clude Klip­per Ndoro, Daddy Tally, Ray Cee, Jah Lots, Baluchy, Mes­sen­ger, MP Soulja, Jay Lee and Min­is­ter Mikud, among oth­ers.

But how does the com­pany re­cover its costs?

“A web­site and Face­book page was cre­ated for peo­ple to con­tact us but we at times phys­i­cally meet some of the artistes in var­i­ous stu­dios. Our fo­cus is on tal­ented artistes that are ig­nored due to lack of fund­ing,” said Sim­bayi.

“Con­tracts are is­sued to se­lected artistes that we be­lieve in since we also do artiste man­age­ment and groom­ing. It’s our duty to make sure they reach star­dom be­cause the ser­vices they re­ceive in pro­mot­ing and mar­ket­ing are free of charge.

“They will only pay for the cost of record­ings that we foot for them when they make it.”

Out­side mu­sic pro­mo­tion, ZimPride also or­gan­ises cor­po­rate func­tions, wed­dings, birth­day bashes and cel­e­bra­tions of all sorts.

The Chi­tung­wiza-born and bred up­com­ing pro­moter is cur­rently based in South Africa, Cape Town and her Zim­babwe op­er­a­tions are man­aged by Edith Mukun­didza.

Nyasha Sim­bayi

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