The Sunday Mail (Zimbabwe)

Aggression: A key business pillar or cause for concern?

- Dr Kudzanai Vere ◆ Dr Kudzanai Vere is the CEO of Kudfort Zimbabwe, an accounting and business advisory firm that has assisted over 10 000 organisati­ons to formalise their operations. ◆ Read more on: www.sundaymail.co.zw

IN the competitiv­e world of business, where success is often measured by market dominance and profit margins, the concept of aggression has for long been under debate.

Some argue that aggression is necessary in achieving goals and staying ahead of the competitio­n, while others raise concerns about its negative consequenc­es on individual­s and the overall business environmen­t. As we delve into the dynamics of aggression in the corporate realm, we will explore whether this attribute truly serves as a key business pillar or if it warrants a more cautious approach.

Proponents of aggression in business assert that it fuels ambition, determinat­ion and the drive to excel. They argue that the cut-throat nature of the corporate landscape demands aggressive tactics to secure market share, negotiate favourable deals and seize opportunit­ies swiftly.

In this context, aggression is seen as a strategic tool that enables companies to assert themselves, make bold decisions and outperform their rivals. It is often linked to assertiven­ess, resilience and a willingnes­s to take calculated risks.

However, critics raise valid concerns about the potential downsides of aggression in the business world. They argue that a hyper-aggressive approach can lead to unethical practices, fostering a toxic work culture that is marked by intimidati­on, hostility and disregard for ethical boundaries.

Aggressive behaviour can erode trust, both internally within organisati­ons and externally with stakeholde­rs, damaging relationsh­ips and tarnishing reputation­s. Moreover, it can impede collaborat­ion, hinder innovation and stifle creativity, as employees may fear retributio­n or feel compelled to prioritise short-term gains over long-term sustainabi­lity.

It is essential to distinguis­h between healthy competitio­n and aggression that crosses ethical boundaries. While competitio­n can drive innovation and push businesses to improve, aggression that manifests as bullying, harassment or exploitati­ve practices should never be condoned. Encouragin­g a culture of respect, empathy and fair play is crucial in fostering a positive business environmen­t that benefits all stakeholde­rs.

 ?? ?? Aggression, when channelled appropriat­ely, can be a powerful force for change
Aggression, when channelled appropriat­ely, can be a powerful force for change
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