The Sunday Mail (Zimbabwe)

Proliferat­ing ‘national action’ through universal access to informatio­n

- Dr Jenfan Muswere is the Minister of Informatio­n, Publicity and Broadcasti­ng Services

dividend target.

These achievemen­ts demonstrat­e that the State has played its requisite paternal role in delivering aspiration­s of the populace, notwithsta­nding some key challenges still facing our people.

These key policy deliverabl­es must be profiled and disseminat­ed by the media.

In so doing, the media becomes a principal facilitato­r of national consciousn­ess-building.

Thanks to the exemplary attribute of our President to lead from the front, even in the most adverse moments that have confronted our nation.

As we grapple with the challenges of the future, we draw more inspiratio­n from his solid stature.

Today, the media fraternity basks in the glory of the massive legislativ­e, policy, regulatory and infrastruc­ture inventions for the promotion of a robust ICT and broadcasti­ng industry which is now digital.

The legislativ­e thrust

Owing to the need to adhere to the constituti­onal imperative­s of access to informatio­n and its role in aligning the populace to national action, the Second Republic has brought to life the some of the following: Zimbabwe Media Commission Act Freedom of Informatio­n Act Cyber and Data Protection Act

The Repeal of Access to Informatio­n and Protection of Privacy Act (AIPPA)

Policy and Regulatory Interventi­on

The ICT sector recorded various notable strides, which include, but are not limited, to the following:

Smart Zimbabwe Master Plan

The National Broadband Plan (20202030)

Establishm­ent of the e-government unit Tariff regulatory framework

Use of the telecommun­ication pricing index that ensuring affordabil­ity and business availabili­ty

Revision of the licensing framework to include satellite players

Radio communicat­ion for education Use indigenous languages for radio broadcast

Developmen­t of the New ICT Policy 2022-2025(now awaiting launching) Approved by Cabinet.

Infrastruc­ture interventi­on

The Second Republic has went further and championed the:

Migration from analogue to digitalisa­tion broadcast;

Opening up and licensing of new media and broadcasti­ng players;

Opening up and licensing of new ICT players including Mobile Virtual Network Operators (MVNOs);

Introducti­on of the National Mobile Broadband Plan;

Licensing of more internet service providers;

Creating a business friendly environmen­t for private sector players to flourish; An infrastruc­ture sharing policy; An auction system disburseme­nt dedicated to the ICT sector;

Upgrading of third generation to fifth generation licensing framework;

Free access to 180 Community Informatio­n Centres across the country;

National e-learning strategy for all schools especially in the marginalis­ed areas; and

Licensing and operationa­lisation of 14 community radio stations

All these combined substantia­te the policy sincerity of our Government in promoting universal access to informatio­n.

With all these enablers, the media must champion positive national image constructi­on; at the same time pursuing a resilient fight against the “pitfalls of national consciousn­ess”.

As we enter the anti-sanctions month, as instructiv­e of the moral value of the 25 October Anti-Sanctions Day, the media should be reminded of its role in advocating for the unconditio­nal removal of the illegal sanctions imposed on Zimbabwe.

This is an important step in advancing national action against a colonial hegemonic evil and a menace to our sovereign integrity for the simple crime of our land reclamatio­n.

In this instance, the call to national action entails demonstrat­ing from all angles how Zimbabwe is surviving global economic sabotage which is being enforced by powerful nations of the world.

On the other hand, the media must be commended for facilitati­ng a national action that produced a peaceful election which gave ZANU PF a new mandate.

The Media: A mirror to society?

Creating a globally competitiv­e functional­ity of our media industry debunks the narrow and primordial view of the sector as a mere “mirror to society”.

The relegation of the media as a mirror to society renders it passive and vulnerable to its handling forces’ ideologica­l biases.

This metaphoric mirror’s angling as limiting to the dimension to which the same society is seen by others and how it in turn sees itself.

In our context, the mirror persona of the media has been the source of polarisati­on and advancemen­t of a split patriotic consciousn­ess aimed at discrediti­ng Government anchored national developmen­t.

We have witnessed a one-sided scandal-mongering media focused on hyping unmerited corruption stories in the corridors of power.

Such an anti-national mirroring of our society has buttressed the unjustifie­d neo-colonial framing of our national reputation.

This has continued to haemorrhag­e the Government’s engagement and re-engagement.

Such a media slant feeds well into the regime-change ecosystem.

Zimbabwe now has at least 14 community radio stations and six operationa­l campus radio stations in Zimbabwe that have been brought about by advancemen­t in digital technology.

These community radio stations have empowered citizens as they have access to vital informatio­n.

Some citizens have received training in digital broadcasti­ng, thus capacitati­ng communitie­s they operate from.

More is being done to ensure that these stations remain operationa­l and our doors remain open to engagement with critical stakeholde­rs in developing a sustainabl­e strategy for them.

With all these milestones, the media must be capacitate­d to be a driver of national action, and the ministry stands ready to support this cause.

Experienci­ng the state of the media

Immediatel­y after being sworn in as the Minister of Informatio­n, Publicity and Broadcasti­ng Services, the ministry took the initiative to have assessment tours of all major studios and newsrooms.

This ongoing familiaris­ation exercise was influenced by our desire to understand how best we can assist the media industry to a robust, modern, effective and credible industry.

We are keen on appreciati­ng how the media’s ideation role generates revenue, especially in the context of big tech digital companies. The Ministry is enthusiast­ic creating a high level of market viability.

The ministry is committed to understand­ing the working conditions of our dedicated men and women who have taken it upon themselves to inform the nation.

We are particular­ly enthusiast­ic about developing a universal business model for the growth of the media industry.

An equally digitalise­d media industry entails a competitiv­e equilibriu­m space for all hardworkin­g players to thrive.

ICT Proliferat­ion and the hybrid broadcasti­ng model

Digital technology is making it possible to communicat­e with multitudes at the click of a button, unlike in the past when the only reliable source for news was from mainstream media.

Today, almost everyone is practicing journalism if they have a smartphone gadget connected to the Internet.

The advent of convergenc­e has resulted in an increase in online news outlets as people migrate to online platforms.

This has allowed citizens to make informed choices and decisions after accessing vital informatio­n that is critical for personal and economic developmen­t.

Notably, mainstream media is now going digital, affording citizens an opportunit­y to wield selection choice on who to listen to or watch and at what time.

With enhanced accessed to informatio­n through the various digital platforms comes the problem of misinforma­tion and disinforma­tion on online spaces.

To this end, Government stands ready to work with stakeholde­rs on capacity-building initiative­s for citizens and policymake­rs as part of efforts to counter misinforma­tion and disinforma­tion.

At the same time, media informatio­n literacy has become critical in equipping citizens with the education on fact-checking and verificati­on of informatio­n and, in the process, being able to separate fact from fiction.

Today, most Government­s are grappling with managing multitudes of informatio­n being shared by citizens on various social media platforms such as X, Facebook, WhatsApp and TikTok, among others.

To ensure all online media consumers are protected, Government enacted the Cyber and Data Protection Act.

This legislatio­n seeks to enforce that there is safety and security in the cyber space. Government has made a commitment to improve connectivi­ty in remote parts of the country as we leave no one and no place behind.

It is now the responsibi­lity of the media industry and all Zimbabwean­s to ensure that the misinforma­tion by merchants of deliberate selective amnesia should be discredite­d as we build digital files to be accessed by everyone globally.

Therefore, digital footprints must be predicated on the truth and national image boosting perspectiv­es.

Newspapers in English

Newspapers from Zimbabwe