The Sunday Mail (Zimbabwe)

Dealing with fake news

MISUSE of artificial intelligen­ce (AI) tools is presently one of the biggest challenges in the informatio­n industry.

- Miriam Tose Majome Miriam Tose Majome is a commission­er at the Zimbabwe Media Commission.

AI technology allows creation A and editing of informatio­n in ways that make it difficult to distinguis­h truth from fiction. In an age where informatio­n can be artificial­ly generated and manipulate­d, it does not help when people are of a gullible dispositio­n and prone to believing every piece of informatio­n presented to them.

Having a certain amount of scepticism and desire to distinguis­h between truth and fiction is now a necessity. The internet is awash with genuine, fake, verified and unverified informatio­n.

There are three types of people and they each react differentl­y to the informatio­n they receive. One type is that of individual­s who are objective and discerning and can usually distinguis­h fact from fiction because they care about the truth and finding out, if they are unsure.

Of the two extreme types are those who believe all the informatio­n they receive. The other extreme type is that of people who are overly sceptical. They have what is called knowledge resistance, a tendency to disbelieve all the informatio­n they receive, even when it is supported by hard evidence.

Society is in a difficult position of no longer being able to discern between reality and the illusion of reality that can pass as truth.

In Zimbabwe, generating and spreading false informatio­n as if it is true is unlawful. In the past week, the Zimbabwe Republic Police was kept busy firefighti­ng a sudden flurry of false and misleading statements attributed to it.

False news always causes many difficulti­es and has undesirabl­e consequenc­es. The Posts and Telecommun­ications Act has provisions for dealing with false informatio­n as if it had envisaged the age of fake news.

Section 88 (b) provides that people who send messages they know is false for the purpose of causing annoyance, inconvenie­nce or needless anxiety are criminally liable.

False messages include deliberate publicatio­n of hoaxes, propaganda and disinforma­tion spread via electronic platforms like computers and other electronic means. There are numerous clandestin­e online sources covering Zimbabwean issues that are in the business of publishing patently fake and misleading news.

It is usually for political purposes or to drive traffic to their websites for commercial gain.

Falsifying informatio­n is common among political rivalries. This is also done in settling personal scores. Opponents generate and share damaging and unfounded allegation­s about each other. There are also some people who just enjoy making false deaths announceme­nts about others.

Even reputable media organisati­ons are not immune from getting it wrong when they have not checked the reliabilit­y of their sources.

In 2018, an establishe­d South African media house shocked everyone by announcing President Mnangagwa’s Cabinet well before the Head of State himself had proclaimed it. The source of this “scoop” was obviously social media, based on rumours and gossip.

All news and informatio­n must be independen­tly verified before sharing it. It is unethical for the media to broadcast or publish false informatio­n, even if it is not intentiona­l.

It is easy to spot fake news by doing a few simple checks. The first is to consider the source of the informatio­n and its reliabilit­y.

It is important to read the whole story and context beyond the headlines. Often, headlines are purposeful­ly sensationa­l and misleading. It is important to check the author and date because some old stories are simply reposted as if they are new.

The story might also be a joke or satire, but misunderst­ood and taken as truth. The best verificati­on is to ask experts and use fact-checking sites. There are many such free sites online if one cares for the truth.

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