The Sunday Mail (Zimbabwe)

Shaping the local art scene

- Society Reporter

MULTIDISCI­PLINARY artist Kombo Chapfika is keen on understand­ing all art mediums.

He has become popular for combining elements of African and Western pop iconograph­y, patterns, installati­ons and surreal elements to reveal unspoken subconscio­us narratives.

Having worked in animation, advertisin­g, broadcasti­ng, web developmen­t and fine art, Chapfika’s broad range of mediums has been pivotal in developing artistic practice, technical base and creative direction.

The artist is skilled in drawing, painting, design, animation, coding and installati­ons.

Recently, he has been making waves with the TLDR (Too Long, Didn’t Read) exhibition, which features augmented reality (AR), with custom Instagram filters he developed to enhance the gallery experience.

However, the artist notes artificial intelligen­ce (AI) and AR will have a serious impact on traditiona­l art and other creative fields.

“While I have enjoyed making some AR projects, I do not want to fixate on the technology. Use the tools and do not let the tools use you.

“Traditiona­l art will be affected less, but I am concerned it will be misused to devalue artists, and further the colonisati­on of culture by technology.

“If people are too passive and hooked on social media, everything will be AI shortly,” argued Chapfika.

He notes that technology is already changing the creative production industry by altering and replacing labour in the production workflows.

“I also worry that people will lose their appreciati­on for embodied skill, after being flooded with AI-generated images online. Art students are likely to lose motivation as they see technology looking to invade more of the creative spaces.”

The artist’s curatorial statement for the TLDR exhibition was generated with the use of ChatGPT, which is trained on the internet — “a very biased and rigged environmen­t”.

The self-taught artist said his passion for art was influenced by his upbringing. He was interested in visual art and started to experiment with painting when he was still five years old.

He specialise­d in Economics at the Georgia State University in the United States.

Chapfika then refined his digital skills at Cartoon Network, where he worked for two years.

“As a self-taught artist, I believe art transcends any singular medium and that each discipline informs the other,” he said.

“It is important for art to advocate social issues as a result of cultural shifts in society. Artists have many roles in society. Among them is the desire to express difficult ideas, to inspire, encourage and foster understand­ing among people,” he said.

Asked what makes his artwork unique, he said: “None of us are an island. I am less interested in ‘being unique’ than in

doing the best I can to realise my ideas and inspiratio­ns.”

Digital art on canvas, handtufted yarn on fabric, as well as aerosol paintings on tobacco painting, are some of the art mediums the multidisci­plinary artist understand­s.

“What works for me is mixing them. There will be weeks when

one takes precedence but that is always temporary. Each medium has its own strengths and weaknesses,” he said.

Cartoon Network; Netflix and Nespresso; Interactiv­e; and the United Nations Developmen­t Programme are some of the major internatio­nal brands he has collaborat­ed with.

However, he has encountere­d challenges along the way.

“The Netflix project was difficult. Not so much the work itself, but the multiple rounds of revisions and being part of a team that mostly interacted via video calls and emails,” he said.

Chapfika will be part of the Zimbabwe pavilion at Venice 2024.

 ?? ?? Chapfika will be part of the Zimbabwe pavilion at Venice 2024
Chapfika will be part of the Zimbabwe pavilion at Venice 2024

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