The Zimbabwe Independent

What every manager needs to know about job interviewi­ng

- MEMORY NGUWI

THE job interview remains one of the most popular methods for evaluating potential employees, viewed by many as a critical component in the hiring process. Despite the advent of various new hiring tools and technologi­es, the traditiona­l job interview has stood the test of time.

The reliabilit­y and validity of job interviews have been a topic of considerab­le research.

A comprehens­ive review and metaanalys­is by Mcdaniel et al. (1994) highlighte­d the complexity of job interviews as a hiring tool, suggesting that while interviews can offer valid assessment­s, their reliabilit­y and predictive validity are often contingent upon their structure and execution.

Structured interviews, in particular, have been repeatedly shown to enhance both reliabilit­y and validity, leading to more consistent and predictive hiring outcomes.

The unfortunat­e part is that most job interviews practiced by many companies are unstructur­ed, leading to bad hiring.

However, without proper training, managers conducting job interviews might inadverten­tly introduce biases into the hiring process, affecting the utility of the job interview as a hiring tool.

The consequenc­es of untrained managers handling job interviews can be severe, ranging from legal implicatio­ns due to inappropri­ate or discrimina­tory questions to potential financial consequenc­es if an unqualifie­d candidate is hired.

Inadequate interview processes can also cause companies to miss out on qualified candidates, leading to a talent drain that can affect overall organizati­onal success.

Given the high stakes involved, it is clear that managers must be well-versed not only in the art of interviewi­ng but also in the legal and ethical considerat­ions that govern it.

This necessitat­es a commitment to ongoing training and developmen­t to ensure that the job interview continues to serve its intended purpose: to reliably and validly assess candidate suitabilit­y for the role.

Understand­ing candidate market

Managers seeking to hire top candidates must navigate the complexiti­es of the modern job market and must recognise the patterns of candidate behavior and preference­s.

As of 2023, the job market is characteri­sed by a substantia­l presence of passive job seekers — individual­s who are not actively seeking new employment but are open to considerin­g new opportunit­ies.

For instance, Subbarao et al. (2022) explored the distinct behaviors between active and passive job seekers, particular­ly in their use of social media for job searching, indicating that different strategies may be required to engage with each group.

Preparing for the interview

When it comes to interview preparatio­n, the stakes are high, both for candidates and interviewe­rs. On average, for a single job opening, 118 candidates apply, but only about 20% are actually interviewe­d.

As for the candidates, who are offered an interview, a significan­t percentage fail due to a lack of knowledge about the company and not understand­ing the job on offer, highlighti­ng the importance of thorough preparatio­n.

Structurin­g the interview

A structured interview process is a critical element in the recruitmen­t and selection of new employees. The Society for Human

Resource Management (SHRM) emphasizes the use of structured interviews, which involve asking every candidate the same questions in a predetermi­ned order.

This level of standardis­ation helps ensure that each interview is conducted fairly and that all candidates are evaluated on the same criteria, reducing bias and discrimina­tion in the hiring process.

Research supports the effectiven­ess of structured interviews in predicting job performanc­e.

For example, Van Iddekinge et al. (2007) found that structured interviews administer­ed by experience­d interviewe­rs could mitigate the use of impression management tactics by candidates.

Structured interviews typically include different types of questions, such as situationa­l, behavioura­l, background, and job knowledge, which together provide a comprehens­ive assessment of a candidate's suitabilit­y for the role.

These types of interviews can be particular­ly effective in minimising ingroup favouritis­m and other forms of bias that can compromise the integrity of the selection process.

Behavioura­l techniques

Behavioura­l interview techniques are widely recognized for their effectiven­ess in assessing a candidate's potential for future job performanc­e.

These techniques are rooted in the concept that past behavior is a reliable indicator of future behavior in similar situations. Data indicates that behavioura­l interviewi­ng has a 55% predictive accuracy rate for on-the-job success, which is significan­tly higher than the

10% predictive accuracy of traditiona­l interviewi­ng methods.

According to Linked

In’s Global Talent Trends

2019 report, 75% of hiring managers use behavioral interview questions to assess soft skills and the potential performanc­e of a candidate. The survey also reveals that nearly 63% of organisati­ons incorporat­e competency-based questions to evaluate candidates' skills and abilities.

In practice, behavioral interviewi­ng can involve questions that prompt candidates to describe specific instances from their past work experience­s.

For example, asking a candidate to detail how they navigated a challengin­g project or conflict within a team can provide insights into their abilities in areas such as leadership, teamwork, and problem-solving.

Furthermor­e, research supports the use of behavioura­l interview techniques as a means to gain a deeper understand­ing of a candidate’s competenci­es.

One study by Motowidlo et al. (1992) explored the structured behavioral interview and highlighte­d its effectiven­ess in evaluating a candidate's jobrelevan­t behaviours and experience­s.

The approach is supported by data suggesting that behavioura­l interview data can be used to classify new hires into performanc­e groups, allowing for a more refined prediction of candidate success.

Non-verbal cues

Non-verbal cues can be just as telling as verbal responses. A study by Northeaste­rn University found that 93% of communicat­ion is non-verbal. Managers need to be adept at reading body language, eye contact, and other non-verbal signals that may indicate a candidate's confidence, enthusiasm, or truthfulne­ss.

Avoid asking the wrong questions

Managers must exercise caution to avoid asking the wrong questions during an interview because doing so can lead to significan­t reputation­al risks.

Inappropri­ate or discrimina­tory questions during interviews can damage an organisati­on's reputation and lead to mistrust among potential employees.

Employers are therefore encouraged to steer away from personal topics that could inadverten­tly lead to discussion­s of protected characteri­stics, which might then influence hiring decisions.

It is crucial for managers to be trained on which questions are appropriat­e and how to conduct interviews that focus on job-related competenci­es without crossing into illegal territory.

Impact of technology on interviewi­ng

Technology has revolution­ised interviewi­ng. Video interviews increased by 67% during the recent pandemic, and platforms like Linkedin have made it easier to connect with candidates. Managers must be comfortabl­e with these technologi­es.

Closing the interview effectivel­y

The closing of an interview is as important as the beginning.

It is a manager's opportunit­y to ensure that the candidate has a clear understand­ing of the next steps. Statistics show that 80% of candidates say a positive interview experience can change their mind about a role or company.

Conclusion

Effective job interviewi­ng is a multifacet­ed skill that encompasse­s preparatio­n, structure, communicat­ion, legal understand­ing, technology, and continuous improvemen­t.

With the right approach, managers can not only select the best candidates but also enhance the company's reputation and attract top talent in the future.

Nguwi is an occupation­al psychologi­st, data scientist, speaker and managing consultant at Industrial Psychology Consultant­s (Pvt) Ltd, a management and HR consulting firm. https:// www.linkedin.com/in/memorynguw­i/ Phone +263 24 248 1 946-48/ 2290 0276, cell number +263 772 356 361 or e-mail: mnguwi@ ipcconsult­ants.com or visit ipcconsult­ants. com.

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