Superbrand Awards 2016 – Be part of celebrating branding excellence
are undertaken. The first phase is the selection of brands that participate in the research. After the brand selection phase, these selected brands will be unveiled at the Superbrand Launch ceremony. The 200 brands will be taken back to the consumers for market research and ranked based on the consumer ratings. A sample of 3000 consumers comprising of 1500 Business to Business and 1500 Businessto-Consumer is chosen.
Lastly, after the consumer research the results are presented to the adjudication committee for final verification and endorsement. The auditors also present the audit report to the adjudication committee as far as the field research is concerned. After the adjudication phase, the final results are then presented at the Annual Superbrand Awards ceremony. Participants can also take up the advertising space in the Superbrand Report.