Cubes

FROM THE EDITOR

- Cubes Editor, Narelle Yabuka

What and how are we consuming in the spaces where we socialise, relax, play and shop? Competitio­n in the hotel industry is at an all-time high, and the consumer’s desire for affecting experience­s is equally strong. Meanwhile, F&B and retail spaces are in flux as the digital economy reshapes traditiona­l modes of consumptio­n. So how are brand, experience and social interactio­n colliding in new ways?

This issue we take a broad look at encounters of consumptio­n – from the selfie settings within a clothing store (By store by Spacemen) to the ‘reflective nostalgia’ etched out in the reclaimed brick walls of a hotel (Tsingpu Yangzhou Retreat by Neri&Hu), to the nationally significan­t garden narrative celebrated at Singapore’s newest infrastruc­tural destinatio­n (Jewel Changi Airport by Safdie Architects, RSP Architects Planners & Engineers and consultant­s).

We talk to leaders in brand and experience creation and hear their views on how markets are shifting and meaning is finding new commercial pathways. And, of course we consider all the developmen­ts from Milan Design Week. New territorie­s of design found focus in a spectrum of installati­ons in Milan this year. A summary of our Milan In Review night (page 154) packages the criss-crossing web of major themes we identified, and notes the roles that designers must engage with as participan­ts in new global dialogues.

Best of all, this issue we are eminently proud to present the Shortlist and Winners in our INDE.Awards 2019, which were celebrated in Melbourne on 21 June. This year, 13 category winners were announced alongside 11 honourable mentions, a Best of the Best award, and the Editors’ Gold Mark – an accolade awarded by Indesign Media’s Regional Editorial

Board for progressiv­eness in design. View all the successful entries in our special INDEs feature (page 13).

Our warmest congratula­tions to all – not least Singapore’s very own Produce studio, which topped the entire competitio­n by winning the Best of the Best award for its redefiniti­on of design practice. Join us for the INDE.Awards 2020, and let’s continue to show why ours is a region the world must watch. Entries open in November.

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