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Cubes, 1 Jun 2020

Description

Read Cubes online with PressReader. Cubes, published in English, is a magazine from Australia. Stay up to date with the current issue, or browse back issues of Cubes in the archive.

In This Edition

ArticleFROM THE ED­I­TOR

Per­haps never be­fore has our emo­tional en­gage­ment been so cov­eted by brands across a spec­trum of con­texts and chan­nels. And never be­fore have con­sumers been so par­tic­u­lar about what they con­sume, and how. Trans­ac­tional re­tail en­gage­ments have been...

FROM THE ED­I­TOR

ArticleEx­pe­ri­enc­ing Big Prop­erty

What can the ar­chi­tec­ture of com­mer­cial en­vi­ron­ments do to sup­port the de­sires of peo­ple in our age of ex­pe­ri­ence-driven con­sump­tion? The con­cep­tu­al­i­sa­tion of Sin­ga­pore’s Fu­nan by Woods Bagot for Cap­i­taLand in­volved a de­tailed pre­lim­i­nary process of...

Ex­pe­ri­enc­ing Big Prop­erty

ArticleRe­tail To Get You Mov­ing

The in­cre­men­tal process of build­ing fitness has been in­ter­preted through a ki­netic re­tail in­stal­la­tion by Shang­hai’s Sò Studio. For the Hangzhou store of sports brand Peu à Peu (which trans­lates from French to ‘lit­tle by lit­tle’), Sò Studio makes...

Re­tail To Get You Mov­ing