‘Anti- Gorgeous, Anti-Cheap’

“Anti-gorgeous, anti-cheap.” So Muji describes the concept of its latest venture, the Muji Hotel. It has opened three so far: Shenzen and Beijing opened last year, while the latest – in Ginza – opened in April. It occupies levels six to ten of the building occupied by the newly opened Muji Ginza flagship store. The concept refers to Muji’s maxim of providing quality items and services sans pomp and frills. The planning, interior design and management of Muji Hotel Ginza is by UDS under the supervision of Muji’s parent company Ryohin Keikaku. Muji Hotel Ginza has 79 rooms and an interior dominated by natural materials. Most of the items in the hotel can be purchased at the store on the lower floors, but reservations can only be made via the hotel’s official website. Muji promises a fixed rate throughout the year, regardless of the season or day. “We determine the room rate by size, and our priority is to set up a simple pricing structure for our guests based on our antigorgeous, anti-cheap concept,” says the hotel.