A Mark Of Success

The wayfinding at Pixel Factory is another important layer of how the authentic “start up” spirit of the project is communicated, and Gensler’s in-house branding team were an integral part of the design process. Like the material palette, the bold and assertive wayfinding graphics are about having fun with the industrial vernacular – take, for example, the slightly exaggerated floor numbers, the pixelated restroom icons, or the graphic stripes on the floor that delineate space.