FROM STAR TO BOSS

Jessica Alba has been the public face and driving force of The Honest Company since she co-founded it in 2011. Inspired by the birth of her first child, Honor, in 2008, she created the company with a simple desire: to make the right product choices for families and children. “We were parents in search of safe options, but unsure of where to turn.” Riding on the success of the market for safe, eco-friendly and all-natural childcare products, the company has been valued at more than A$1.44 billion. It has now branched out into such areas as hair care and a “millennial-focused” skincare line. In 2017, the company agreed to pay A$2.23million in a class action regarding claims of “dishonest advertising” over the ingredients in its cleaning products.