FUTURE OF MAKE-UP
Sunscreens, glittery trends from cult TV shows and natural-looking skin will do all the talking in your beauty cabinet in 2020.
Sunscreens, trends from hit TV shows and natural-looking skin will do all the talking in your beauty cabinet in 2020.
BARELY THERE LOOK
Beauty bloggers have dominated the last decade with their extraordinary high-arched brows; contoured cheekbones and jaws; and headturning make-up that the average make-up enthusiast just doesn’t have the time to even try to recreate.
“For the past few years, make-up trends have been all about Instagram make-up – full coverage and big bold eye make-up,” says Alphie Sadsad, the national artistry lead for Sephora Australia and New Zealand.
This year, however, could just be the year we see a wholehearted embrace of a much more pared-back, natural approach to beauty – think a slick of lip gloss, luminous skin, brows that frame the face and a good lashing or two of mascara. “Heading into 2020 we are seeing – especially on the red carpet – the big shift towards more effortless, natural beauty with a focus on the eyes and clean skin,” he explains. “This year will see the continuation of the ‘no-make-up make-up’ look: less coverage, accentuating clean, beautiful skin,” he says. “We want the skin to shine through and do the talking.”
FIRST BASE
While it’s handy being able to reach for the perfect concealer to quickly cover up a pesky blemish that’s appeared out of nowhere, more of us are investing in skincare to help us achieve the perfect complexion. Total figures for 2019 are yet to come, but in 2018 the sales of prestige skincare products in the US grew by 13 per cent, according to the NPD Group. Make-up sales, on the other hand, only increased by one per cent.
Sadsad says he’s seen a noticeable shift in the way that Sephora clients approach beauty and their skincare regimens. “Skin health is still a major topic in the beauty world,” he says.
He adds that sun safety has become a particular focus for many customers. “Our Sephora clients have started to move from covering with heavy make-up and tanning in the sun to taking better care of their skin, consciously thinking about sun safety more than ever.”
Sadsad says that encouraging consumers not to be afraid of sunscreen and to combine protective sunscreen with skincare will be a big focus for 2020.
THE EUPHORIA EFFECT
For those make-up lovers looking for something a little more playful as far as beauty is concerned, HBO’s comingof-age hit series, Euphoria will continue to inspire beauty trends in 2020. The influence of the series on the beauty world became apparent when a handful of designers sent models down the spring/summer 2020 runway with graphic eyeliner and high-shine, glittery beauty looks.
“The TV series Euphoria has had a huge impact on industry trends across all generations, especially generation Z,” says Sadsad. “This year’s make-up is bound to be shiner and sparklier than ever, as evidenced by the past year’s trends.”
As a result we’ll see eye make-up formulas that are “all about the metallic, shimmer, glitter and foil”, says Sadsad. “We will be seeing more techniques and trends on applying glitter, crystals, shimmer and metallic on clean skin.”
Meanwhile, YSL is launching its latest addition to the Rouge Volupté collection – Rock’n Shine: a sparkling lip colour that uses eco-friendly glitter made from plant matter.