TIPS FOR 2020
Expert skin therapist, owner of Newcastle clinic Skintifix, author of Skinside Out and dermaviduals ambassador, Robyn McAlpine shares her top predictions for skin in 2020.
BACK TO BASICS: I believe we are seeing a real shift in the way people are seeking their skincare. We are going back to the basics more than ever before and seeking out honest, factual skincare and advice. We are done with the invasive trend treatments.
LESS IS MORE: The less is more approach is in! Skincare isn’t about having as many products in your bathroom cupboard as possible. Sustainable, skin-friendly, active products is where it’s at.
BESPOKE ON THE RISE: Bespoke is still going to be on the rise as more brands see that customers are wanting to dig deeper into a treatment that is tailored to them. But be wary of those only catering to the look and feel of a product and still not addressing the function of a bespoke product. By the end of this decade, almost everyone will be using bespoke skincare.
TRANSPARENCY: Transparency is going to be big in 2020. It’s becoming harder for brands to ‘sell’ without science, proven results and quality ingredients. We are all asking more questions and looking for deeper answers and will not stop until we find what we need.
THE PURSUIT FOR INFORMATION:
Education is going to explode in 2020. Podcasts, audio books, new educational platforms and even traditional hard copy books are booming. What has been skin therapists’ best-kept secrets, my book Skinside Out, explains it all. In a funny, easy to read book that empowers us with an in-depth understanding of our skin, Skinside Out is the book that every woman needs to read in 2020.
CUSTOMISED MAKE-UP: Make-up that’s made only for you! The skincare make-up that is colour matched to your exact skin tone. Dermaviduals Deco is the ultimate in skin-friendly make-up that gives you buildable coverage for that fresh skin look. Team it with the new dermaviduals Deco Refillable Makeup Brush and it’s everything you’ll even need for the perfect base! It’s great for everyday use and unbeatable for use on-the-go. Deco Refillable Makeup Brush is available now at dermaviduals clinics for $39.90.