FESTIVE, FRESH & CLEAN
‘Tis the season to be clean and organised, because we all want to spend less time doing chores around the house. When it comes to home appliances, ease of use, convenience, style and dependability are top of the list. Andrew Wand, Head of Home Appliances Australia at Samsung, says when it comes to product development at Samsung, an extensive amount of research is involved. “Not only do we look at how the market is evolving and trending, but we also look at how people are living. This year, people are spending a lot more time at home. Technology is only successful when it plays a meaningful role in someone’s life, so putting people at the forefront is our top priority when it comes to product development for home appliances. A great example is the AddWash feature within our front-load washing machines. This feature has changed the way people wash, offering the ability to quickly add in a forgotten item of clothing or fabric softener after your wash cycle has started.
“With such a heavy focus on home styling, we don’t want our appliances just to work well, they need to look good, too,” says Wand. “Style is just as important as function for many of our customers. Our recently launched 2-Door Family Hub comes in matte black and is under 185cm so it fits into a regular cavity and looks outstanding. It also has some amazing features, from revealing what is inside the fridge with the swipe of two fingers on its stunning touchscreen to being able to customise the home screen to suit your family’s needs.
For those entertaining at home this summer, convenience is also key. “I am passionate about the whole range, but I am very excited about our new Washing Machine and Dryer Simple UX Range,” says Wand. “With AI Control, the new Samsung washing machine familiarises itself with user preferences to provide automatic suggestion of wash cycles. Paired with a simple user interface, AI Control eliminates the need for users to scroll through cycles to find the right fit.
With hygiene being such a major focus for 2020 and beyond, the Samsung Jet Stick Vacuum and Clean Station has also proven to be very popular. “The Jet Stick vacuum is powerful, lightweight and with its HEPA Filtration system it is a really hygienic solution,” says Wand.
And with more people visiting than usual over the Christmas period, being able to clean up quickly with Samsung appliances is the gift that keeps on giving.